MKT360 Applied Marketing Research (8)
CSU Discipline Area: Marketing (MARKT)
Duration: One session
Abstract:
This subject requires the student to apply the knowledge of the marketing research process by conducting, either individually or as part of a group, a marketing research project.
+ Subject Availability Modes and Locations
No offerings have been identified for this subject in 2013.Continuing students should consult the SAL for current offering details prior to contacting their course coordinator: MKT360
Where differences exist between the handbook and the SAL, the SAL should be taken as containing the correct subject offering details.
Assumed Knowledge:
Objectives:
Upon successful completion of this subject, students should:
conduct a quantitative marketing research project;
report on the finding and their relevance to management.
Syllabus:
The subject will cover the following topics:
The precise content will depend upon the project which is undertaken. The student will be required to design the research approach; manage the implementation of the research methodology; conduct the statistical analysis of the results and; prepare the research report
The information contained in the 2013 CSU Handbook was accurate at the date of publication: 24 April 2013. The University reserves the right to vary the information at any time without notice.