MKT381 Marketing and Trade (8)

CSU Discipline Area: Marketing (MARKT)

Duration: One session

Abstract:

The purpose of this subject is to build on the skills already developed in previous subjects in the course.

It is a final year subject designed to draw together all the skills necessary to manage a business in a globalised context.

The subject complements subjects already studied in the course and draws on information from the disciplines of Marketing, Management, Law, Accounting and Finance.

+ Subject Availability Modes and Locations

No offerings have been identified for this subject in 2013.Continuing students should consult the SAL for current offering details prior to contacting their course coordinator: MKT381

Where differences exist between the handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Enrolment restrictions:

Available only to students completing Stages I, II and III of the Bachelor of Business Studies China Program or students enrolled in a Transnational Education Partner Program only.

Objectives:

Upon successful completion of this subject, students should:

Be able to analyse the marketing implications of globalisation of world trade;
Be able to assess the trading environment of international business;
Be able to demonstrate an appreciation of the differences between managing and marketing in an international business as distinct from a purely domestic business; and
Be able to determine strategic planning skills as it applies to international business and global marketing.

Syllabus:

The subject will cover the following topics:

a. Developing Strategic Business Capabilities b. Strategic Marketing Development c. Strategic Marketing Implementation d. International Marketing Analysis e. International Marketing Practice f. International Marketing Planning g. Building a Global Presence h. Accessing Globalising Markets i. Building Global Relationships

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