MKT531 Marketing Practice (8)
CSU Discipline Area: Marketing (MARKT)
Duration: One session
Abstract:
An introduction to marketing and the function of marketing management. Topics include analysis of marketing situations, market segmentation and target market selection, developing marketing strategies, marketing and operations management, marketing implementation.
+ Subject Availability Modes and Locations
| Session 1 | |
|---|---|
| Distance | Aust Graduate Mgt Consorti | Session 2 |
| Distance | Aust Graduate Mgt Consorti | Session 3 |
| Distance | Aust Graduate Mgt Consorti |
Continuing students should consult the SAL for current offering details: MKT531
Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.
Enrolment restrictions:
Available only for Australian Graduate Management Consortium (AGMC) students.
Objectives:
Upon successful completion of this subject, students should:
be able to explain the nature of marketing and marketing decision-making; be able to demonstrate an understanding of strategic issues in marketing; be able to explain the nature of marketing interaction with other functional units; be able to explain how marketing decisions affect the acquisition and organisation of resources for implementation.
Syllabus:
The subject will cover the following topics:
The role of marketing and the marketing system. The marketing environment. Strategic management and strategic marketing planning. Buyer behaviour analysis: consumer and organisational markets. Market segmentation and targeting. Designing marketing strategies including marketing mix decisions. New product development and operations management. Logistics: the marketing and operations interface. Implementing marketing programs: resource acquisition and organisations.
The information contained in the 2013 CSU Handbook was accurate at the date of publication: 24 April 2013. The University reserves the right to vary the information at any time without notice.