MKT702 Doctoral Research (full-time) (192)
CSU Discipline Area: Marketing (MARKT)
Duration: Six sessions
Abstract:
The subject of the dissertation will be worked out in consultation with an approved supervisor and will concentrate on Marketing. The student will be expected to demonstrate a thorough knowledge of the scholarly debate relevant to the field chosen and a capacity for both critical analysis of and constructive contribution to that debate.
+ Subject Availability Modes and Locations
| Session 1 | |
|---|---|
| Internal | Bathurst |
| Distance | Bathurst | Session 2 |
| Internal | Bathurst |
| Distance | Bathurst |
Continuing students should consult the SAL for current offering details: MKT702
Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.
Enrolment restrictions:
Available only to students in Doctor of Philosophy (Faculty of Business)
Objectives:
Upon successful completion of this subject, students should:
- be able to demonstrate an understanding of a specialist marketing field;
- be able to conduct an extended literature review;
- be able to demonstrate a capacity to assemble and argue research at an advanced level;
- be able to discuss and defend premises;
- be able to demonstrate advanced competence in methods of marketing research.
Syllabus:
The subject will cover the following topics:
The syllabus will be individually determined between the supervisory team and the student.
The information contained in the 2013 CSU Handbook was accurate at the date of publication: 24 April 2013. The University reserves the right to vary the information at any time without notice.