TRM360 Tourism Event Management (8)
CSU Discipline Area: Management (MANAG)
Duration: One session.
Abstract:
The staging of these events requires a high level of management skills in specific areas including idea generation, total project planning, coordination of all aspects of the project, a high level of liaison with both public and private sectors, specialised skills in the sourcing of finance via the public and private sectors and the development of marketing strategy in an environment frequently limited by resources. This subject introduces students to the necessary management competencies required for the successful staging of these special tourism events.
+ Subject Availability Modes and Locations
| Session 1 | |
|---|---|
| Internal | Holmesglen |
| Internal | Northern Sydney Institute |
| Distance | Albury-Wodonga |
Continuing students should consult the SAL for current offering details: TRM360
Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.
Assumed Knowledge:
Objectives:
Upon successful completion of this subject, students should:
- be able to demonstrate understanding of and identify the characteristics which differentiate a tourism event from other events
- be able to demonstrate understanding and appreciation of the significant role the staging of tourism events plays in the political agenda
- be able to demonstrate understanding and appreciation of the significant role events play in the development of a destinations tourism resource base
- be able to demonstrate the management competencies necessary for the successful staging of a tourism event
Syllabus:
The subject will cover the following topics:
- defining tourism events - political significance of tourism events - special tourism events as tourist attractions - impacts on host communities and tourist community - creating the tourism event - planning the tourism event - objective setting - organising the tourism event - marketing the tourism event - financing the tourism event - staffing the tourism event - volunteer management - evaluating the tourism events
The information contained in the 2013 CSU Handbook was accurate at the date of publication: 24 April 2013. The University reserves the right to vary the information at any time without notice.