Bachelor of Communication (Advertising)
Bachelor of Communication (Advertising)
BComm(Advert)
+ Course Availability Modes and Locations
Availability is subject to change, please verify prior to enrolment.
| Bachelor of Communication (Advertising) (1421AD) |
|---|
| On Campus | Bathurst |
Normal course duration
Full-time 3.0 years (6.0 sessions)
Admission criteria
Internal Applicants
Admission to the course is based on UAI scores obtained in the NSW Higher School Certificate, the assessment of a questionnaire and essays, and on a personal interview.
The principal criteria used to assess applicants are:
- capacity to pursue tertiary studies;
- motivation and passion to pursue tertiary studies in advertising and enter a professional advertising and marketing communications career;
- demonstrated potential for both strategic and creative thinking, media production and research;
Non-school leaver applicants and students completing courses at other universities are also admitted to the course. These students are admitted using the criteria listed above. The course also admits students who have completed various diplomas in advertising and marketing communication, TAFE and private institutions using the criteria listed here.
International Students
Applicants must have been awarded the appropriate diploma at the time of admission and achieve a satisfactory English standard (IELTS Band 6, TOEFL 550).
All applicants must also complete the School of Communication admission questionnaire and essays and, if necessary, complete an interview with the Course Coordinator or Advertising Student Advisor.
Credit
No special credit arrangements apply.
Graduation requirement
To graduate students must satisfactorily complete 192 points.
Course structure
The course consists of:
Six Elective Subjects
(Two of the following)
POL110 Australian History and Politics
POL210 Politics of Identity
POL305 Politics and the Media
LIT111 Texts and Meanings
LIT214 Australian Literature
LIT218 The Woman in Question in Nineteenth England and Australia
Plus
COM111 Professional Writing
COM130 Media Production & Presentation (16 credit points)
COM108 Video Production
CLT209 Media Languages and Cultures
or
COM340 Social Media
Eight Core Advertising Subjects
ADV203 Advertising Principles
ADV206 Principles of Channel Planning
ADV207 Channel Planning and Purchasing
ADV102 Advertising Regulations, Issues and Ethics
ADV310 Advertising Strategy & Campaign Planning
ADV313 Advertising Client Management
COM316 Advertising & PR Research
ADV 314 Professional Advertising Practice (16)
ADV316 Advertising Fieldwork
Three Marketing Subjects
MKT110 Marketing Principles
MKT220 Buyer Behaviour
MKT260 International Marketing
One Design Subject
VPA101 Fundamentals of Design 1
or
COM112 Digital Media
Three Restricted Electives
ADV205 Advertising Creative
ADV211 Advertising Creative
ADV312 Advertising Portfolio
Subject to sessional availability, and at the discretion of the Course Coordinator, students may choose an elective sequence of three Public Relations subjects or three Management subjects or media Sales in lieu of the advertising creative subjects ADV205 ADV211 and ADV312.
Restricted Electives
COM116 rinciples and Practices of Public Relations
COM215 Public Relations Processes
COM218 Organisational Communication
MGT100 rganisations and Management
MKT235 Brand Management
MKT310 Marketing Communications
COM233 Media Sales Communication
COM234 Media Sales Communication 2
COM236 Event Management
+ Residential School
No subjects with a Residential School component have been identified in this course.
+ Workplace Learning
Please note that the following subject has a Workplace Learning component.
ADV316 Advertising Fieldwork
Enrolment pattern
Session 1
MKT110 Marketing Principles
COM111 Professional Writing
COM130 Media Production and Presentation (Commenced)
[ ] Elective (Politics or Literature)
Session 2
ADV203 Advertising Principles
COM130 Media Production and Presentation(Concluded)
VPA101 Fundamentals of Design 1
or
COM112 Digital Media
[ ] Elective (Politics or Literature)
Session 3
ADV206 Principles of Channel Planning
COM108 Video Production
MKT220 Buyer Behaviour
ADV205 Advertising Creative
Session 4
ADV207 Channel Planning & Purchasing
ADV102 Advertising Regulations, Issues & Ethics
CLT209 Media Languages and Cultures
or
COM340 Social Media
ADV211 Advertising Copywriting
Session 5
ADV310 Advertising Strategy and Management
ADV313 Advertising Client Management
COM316 Advertising and Public Relations
ADV312 Advertising Portfolio
Session 6
ADV 314 Professional Advertising Practice (16)
ADV316 Advertising Fieldwork
MKT260 International Marketing
Articulation agreements
Credit arrangements exist with international institutions where we have established articulation agreements. In the main, proficiency credits to the value of 128 credit points, or the equivalent of two years full-time study, are provided to international students who have satisfactorily completed a diploma or advanced diploma in advertising or marketing communications.
On a case-by-case basis, proficiency credits may be granted to students to enter at an earlier stage. In this instance, students may receive a maximum of 64 credit points, the equivalent of one year full time study.
Professional recognition
The Bachelor Communication (Advertising) course is accredited by the International Advertising Association. Graduates who complete a minimum of 80 hours of marketing studies included with the advertising subjects are eligible to receive the additional award: The International Advertising Association Diploma in Marketing Communications.
Contact
For further information about Charles Sturt University, or this course offering, please contact info.csu on 1800 334 733 (free call within Australia) or email inquiry@csu.edu.au
The information contained in the 2013 CSU Handbook was accurate at the date of publication: October 2012. The University reserves the right to vary the information at any time without notice.