Bachelor of Communication (Advertising) Bachelor of Business (Marketing)
Bachelor of Business (Marketing)
BBus(Mkt)
Bachelor of Communication (Advertising)
BComm(Advert)
+ Course Availability Modes and Locations
Availability is subject to change, please verify prior to enrolment.
| Bachelor of Communication (Advertising) Bachelor of Business (Marketing) (1421AM) |
|---|
| On Campus | Bathurst |
Normal course duration
Full-time 4.0 years (8.0 sessions)
Admission criteria
Standard CSU and UAC admission criteria apply.
Credit
Students may transfer to either the Bachelor Communication (Advertising) or to the specialisation in Marketing in the Bachelor of Business in the first 2 years.
Graduation requirement
To graduate students must satisfactorily complete 256 points.
Course structure
Core Subjects:
COM130 Media Production & Presentation (16 points)
COM111 Professional Writing
COM108 Video Production
ADV203 Principles of Advertising
ADV205 Advertising Creative
ADV206 Principles of Channel Planning
ADV207 Channel Planning and Purchasing
ADV102 Advertising Ethics & Regulations
ADV310 Advertising Strategy & Campaign Planning
ADV313 Advertising Client Management
ADV314 Professional Advertising Practice
ADV316 Advertising Fieldwork
ADV312 Advertising Portfolio
MGT100 Organisations and Management
MKT110 Marketing and Society
MGT230 Ethics, Sustainability and Culture
ECO130 Business Economics
MKT220 Buyer Behaviour
ACC100 Accounting 1 or LAW110 Business Law
QBM120 Business Research and Information Systems
CLT209 Media Languages and Cultures
MKT260 International Marketing
MKT230 Marketing Research
MKT340 Strategic Marketing Management
Marketing Specialisation Subjects:
Students select 6 specialisation electives, 3 from group A and 3 from Group B.
Group A
MKT310 Integrated Marketing Communications
MKT350 Product Innovation Management
MKT235 Brand Management
MKT240 Market Analysis
MKT335 Marketing of Services
MKT336 B2B Marketing
Group B
COM112 Digital Media
ACC100 Accounting 1
LAW 110 Business Law
BUS110 Professional Practice
MGT210 Organisational Behaviour
HRM210 Human Resource Management
COM340 Social Media
Or any other group A subject
+ Residential School
Please note that the following subject may have a residential school component.
QBM120 Business Data Analysis
+ Workplace Learning
Enrolment pattern
Full-time
Session 1
COM130 Media Production and Presentation (commenced)
COM111 Professional Writing
MGT100 Organisations and Management
MKT110 Marketing and Society
Session 2
COM130 Media Production and Presentation (concluded)
ADV203 Principles of Advertising
ECO130 Business Economics
MGT 230 Ethics, Sustainability and Culture
Session 3
ADV206 Principles of Channel Planning
COM108 Video Production
MKT220 Buyer Behaviour
ACC100 Accounting 1 or LAW 110
Session 4
ADV207 Channel Planning and Purchasing
ADV102 Advertising Ethics and Regulations
QBM120 Business Research and Information Systems
Elective - specialisation
Session 5
ADV205 Advertising Creative
MKT230 Market Research
Elective - specialisation
Elective - specialisation
Session 6
CLT209 Media Languages and Culture
MKT260 International Marketing
Elective - specialisation
Elective - specialisation
Session 7
ADV310 Advertising Strategy and Campaign Planning
ADV313 Advertising Client Management
ADV312 Advertising Portfolio
Elective - specialisation
Session 8
ADV314 Professional Advertising Practice (16 points)
ADV316 Advertising Fieldwork
MKT340 Strategic Marketing Management
Professional recognition
The Bachelor of Arts (Communication - Advertising) is accredited by the International Advertising Association in New York.
Contact
For further information about Charles Sturt University, or this course offering, please contact info.csu on 1800 334 733 (free call within Australia) or email inquiry@csu.edu.au
The information contained in the 2013 CSU Handbook was accurate at the date of publication: October 2012. The University reserves the right to vary the information at any time without notice.