Bachelor of Communication (Commercial Radio)
Bachelor of Communication (Commercial Radio)
BComm(Commercial Radio)
+ Course Availability Modes and Locations
Availability is subject to change, please verify prior to enrolment.
| Bachelor of Communication (Commercial Radio) (1421CR) |
|---|
| On Campus | Bathurst |
Normal course duration
Full-time 3.0 years (6.0 sessions)
Admission criteria
All applicants must submit a questionnaire, essays, portfolio and be available for an interview. These and any prior qualifications (such as the HSC, tertiary qualifications or a diploma in communication or media at TAFE or private institutions) and/or experience of the applicant are assessed using the following principal criteria:
- capacity to pursue tertiary studies;
- motivation to pursue tertiary studies in professional communication and to enter a professional communication career;
- demonstrated potential for writing, and research;
- demonstrated interest in a career in commercial radio.
Credit
No special credit arrangements apply.
Graduation requirement
To graduate students must satisfactorily complete 192 points.
Course structure
The course consists of the following:
Core Subjects
ADV102 Advertising Regulation Issues and Ethics
ADV203 Principles of Advertising
ADV206 Principles of Channel Planning
ADV207 Channel Planning and Purchasing
ADV310 Advertising Strategy and Campaign Planning
COM111 Professional Writing
COM112 Digital Media
COM113 Commercial Radio Industry
COM130 Media Production and Presentation (16 points)
COM233 Media Sales Communication
COM234 Media Sales Communication 2
COM235 Media Promotions Project
COM236 Event Management
COM316 Advertising and PR Research
COM337 Radio Workshop (24 points)
COM 340 Social Media
MKT110 Marketing Principles
MKT220 Buyer Behaviour
Communication Electives
Students choose one of the following sequences:
ADV213 The Creative Process (16 points)
ADV312 Advertising Portfolio
OR
COM116 Principles of Public Relations
JRN101 Newswriting
OR
ADV205 Advertising Creative
COM215 Public Relations Processes
+ Residential School
No subjects with a Residential School component have been identified in this course.
+ Workplace Learning
Please note that the following subject has a Workplace Learning component.
COM337 Radio Workshop
Enrolment pattern
Full-time
Session 1 (Autumn)
COM113 Commercial Radio Industry
COM111 Professional Writing
COM130 Media Production Presentation (commenced)
MKT110 Marketing Principles
Session 2 (Spring)
ADV203 Advertising Principles
COM130 Media Production Presentation (completed)
MKT220 Buyer Behaviour
COM112 Digital Media
Session 3 (Autumn)
ADV206 Principles of Channel Planning
COM233 Media Sales Communication 1
COM340 Social Media
Communication Elective 1
Session 4 (Spring)
ADV102 Advertising Ethics and Regulations
COM234 Media Sales Communication 2
ADV207 Channel Planning and Purchasing
Communication Elective 2
Session 5 (Autumn)
ADV310 Advertising Strategy and Campaign Planning
COM316 Advertising and PR Research
COM235 Media Promotions Project
Communication Elective 3
Session 6 (Spring)
COM337 Radio Workshop (24 points)
COM236 Event Management
Communication Elective - choose one of the following sequence
ADV213 The Creative Process (16 points)
ADV312 Advertising Portfolio
or
COM116 Principles of Public Relations
JRN101 Newswriting
or
ADV205 Advertising Creative
COM215 Public Relations Processes
Professional recognition
Commercial Radio Australia (CRA) formerly known as Federation of Australian Radio Broadcasters (FARB).
Contact
For further information about Charles Sturt University, or this course offering, please contact info.csu on 1800 334 733 (free call within Australia) or email inquiry@csu.edu.au
The information contained in the 2013 CSU Handbook was accurate at the date of publication: October 2012. The University reserves the right to vary the information at any time without notice.