Bachelor of Communication (Public Relations)
Bachelor of Communication (Public Relations)
BComm(PubRel)
+ Course Availability Modes and Locations
Availability is subject to change, please verify prior to enrolment.
| Bachelor of Communication (Public Relations) (1421OC) |
|---|
| On Campus | Bathurst |
Normal course duration
Full-time 3.0 years (6.0 sessions)
Admission criteria
Internal applicants
Admission to the course is based on UAI scores obtained in the NSW Higher School Certificate, an interview and an assessment of a questionnaire, essays and portfolio submitted by the applicant.
The principal criteria used to assess applications are:
- capacity to pursue tertiary studies;
- motivation to pursue tertiary studies in professional communication and to enter a professional communication career;
- demonstrated potential for writing, media production, and research;
Non-school leaver applicants and students completing courses at other universities are also admitted to the course. These students are admitted using the criteria listed above. The course has also admitted students who have completed various diplomas in communication or media at TAFE or private institutions and these are admitted under the above criteria.
International Students
Applicants must have been awarded the appropriate diploma at the time of admission and achieve a satisfactory English standard (IELTS Band 6; TOEFL 550).
All applicants must also complete the School of Communication's admission questionnaire and essay, and complete an interview with the Course Coordinator.
Credit
No special credit arrangements apply.
Graduation requirement
To graduate students must satisfactorily complete 192 points.
Course structure
The proposed course consists of a core of 16 subjects (160 points), and four restricted electives (32 points).
Core subjects
CLT209 Media Languages and Cultures
COM111 Professional Writing
COM115 Media Audiences and Public Opinion
COM116 Principles and Practices of Public Relations
COM130 Media Production and Presentation (16 points)
COM215 Public Relations Processes
COM218 Organisational Communication
COM232 Strategic Public Relations Practice
COM313 Crisis and Issues Management
COM316 Advertising and Public Relations Research
COM318 Public Affairs
COM319 Media Ethics and Public Policy
COM339 Strategic and International Public Relations (16 points)
JRN101 Newswriting
COM236 Event Management
CAM 312 Public Relations Internship (8 Points)
COM320 Professional Public Relations Communication Practice (16 credit points).
Students choose four subjects from the discipline areas listed below. Students may select subjects in another discipline with the approval of the Course Coordinator.
Communication
ADV203 Advertising Principles
ADV206 Principles of Channel Planning
COM108 Video Production
COM213 On-Camera Performance
COM340 Social Media
ACT110 Masked Theatre
Marketing and Management
MGT100 Organisations and Management
MGT290 Project Management
MKT110 Marketing Principles
MKT220 Buyer Behaviour
MKT310 Promotions Management
Literature
LIT111 Texts and Meaning
LIT214 Australian Literature
LIT218 'The Woman Question' in 19th Century England and America
LIT303 The English Novel from Austen to Lawrence
Politics
POL110 Australian History and Politics
POL210 Politics of Identity
POL 212 Global Politics and Culture
POL305 Politics and the Media
Sociology/Psychology
SOC101 Introductory Sociology
PSY111 Psychology for Health Services
+ Residential School
No subjects with a Residential School component have been identified in this course.
+ Workplace Learning
Please note that the following subject has a Workplace Learning component.
COM312 Public Relations Internship
Enrolment pattern
Session 1
COM111 Professional Writing and Desktop Publishing
COM116 Principles and Practices of Public Relations
COM130 Media Production and Presentation (commenced) (16 points)
[ ] Restricted Elective
Session 2
JRN101 Newswriting
COM130 Media Production and Presentation (completed) (16 points)
COM115 Media Audiences and Public Opinion
[ ] Restricted Elective
Session 3
COM316 Advertising and Public Relations Research
COM215 Public Relations Processes
COM236 Event Management
[ ] Restricted Elective
Session 4
CLT209 Media Languages and Culture
COM218 Organisational Communication
COM339 Strategic and International Public Relations (16 points)
Session 5
COM313 Public Relations Issues Management
COM319 Media Ethics and Public Policy
COM232 Strategic Public Relations Practice
[ ] Restricted Elective
Session 6
COM318 Public Affairs
COM312 Public Relations Internship (8 credit points)
COM320 Professional Public Relations Communication Practice (16 credit points)
Articulation agreements
There are no implications in the modification for institutional articulation agreements.
Professional recognition
The course is accredited by the Public Relations Institute of Australia (PRIA).
Contact
For further information about Charles Sturt University, or this course offering, please contact info.csu on 1800 334 733 (free call within Australia) or email inquiry@csu.edu.au
The information contained in the 2013 CSU Handbook was accurate at the date of publication: October 2012. The University reserves the right to vary the information at any time without notice.