Bachelor of Communication (Public Relations) Bachelor of Business Studies
Bachelor of Business Studies
BBusStud
Bachelor of Communication (Public Relations)
BComm(PubRel)
+ Course Availability Modes and Locations
Availability is subject to change, please verify prior to enrolment.
| Bachelor of Communication (Public Relations) Bachelor of Business Studies (1421OS) |
|---|
| On Campus | Bathurst |
Normal course duration
Full-time 4.0 years (8.0 sessions)
Admission criteria
Standard UAC and CSU criteria apply.
Credit
No special arrangements apply.
Graduation requirement
To graduate students must satisfactorily complete 256 points.
Course structure
The course consists of 20 core subjects (equivalent) (160 points) and 12 Business Studies restricted electives (96 points):
Core Subjects
Communications
COM116 Principles and Practice of Public Relations
COM111 Professional Writing
COM115 Media Audiences & Public Opinion
JRN101 Newswriting
COM130 Media Production and Presentation (16 points)
COM215 Public Relations Processes
CLT209 Media Languages & Culture
COM218 Organisational Communication
COM232 Strategic Public Relations Practice
COM236 Events Management
COM316 Advertising & Public Relations Research
COM319 Media Ethics & Public Policy
COM318 Public Affairs
COM339 Strategic and International Public Relations(16 points)
COM313 Crisis and Issues Management
COM312 Public Relations Internship
COM320 Professional Public Relations Communication Practice (16 points).
Business Studies Restricted Electives
Students must complete 12 standard eight point subjects in business-based or business related discipline areas approved by the Course Coordinator, including at least four subjects at level two (or its equivalent) and four subjects at level three ( or it's equivalent).
Students have the option of completing subjects from the following restricted elective list.
ACC100 Accounting 1: Information for Business
ACC110 Accounting 2: Management Decisions
ECO110 Microeconomics
ECO130 Macroeconomics
LAW110 Business Law
MGT100 Organisations and management
MKT110 Marketing Principles
QBM117 Business Statistics
ECO320 International Economics
FIN211 Financial Management
HRM210 Human Resource Management
INR210 Industrial Relations in Australia
LAW220 Business Organsiation Law
MGT210 Organisational Behaviour
MGT310 Service Operations Management
MGT320 Managing Change
MGT330 Business Strategy
MGT340 International Business Management
INR310 Comparative Industrial Relations
LAW335 International Business Law
MGT250 Asia Pacific Business
FIN340 International Finance
MKT220 Buyer Behaviour
MKT260 International Marketing
MGT290 Project Management
MKT230 Business and Professional Ethics
MKT310 Promotions Management
MKT350 Product Innovation Management
MKT235 Internet Marketing
MKT335 Marketing of Services
MKT340 Strategic Marketing Management
QBM217 Advanced Business Statistics
MKT240 Market Analysis
MKT336 Business to Business Marketing
MGT230 Business and Professional Ethics
+ Residential School
No subjects with a Residential School component have been identified in this course.
+ Workplace Learning
Please note that the following subject has a Workplace Learning component.
COM312 Public Relations Internship
Enrolment pattern
Full-time
Session 1
COM116 Principles and Practices of Public Relations
COM111 Professional Writing
Business Studies Elective
Business Studies Elective
Session 2
COM115 Media Audiences & Public Opinion
JRN101 Newswriting
Business Studies Elective
Business Studies Elective
Session 3
COM130 Media Production & Presentation (16 points)(Commenced)
COM215 Public Relations Processes
COM236 Event Management
Business Studies Elective
Session 4
COM130 Media Production & Presentation (16 points) (Completed)
CLT209 Media Languages and Cultures
COM218 Organisational Communication
Business Studies Elective
Session 5
COM316 Advertising & PR Research
COM319 Media Ethics & Public Policy
COM232 Strategic Public Relations Practice
Business Studies Elective
Session 6
COM318 Public Affairs
COM339 Strategic and International Public Relations (16 points)
Business Studies Elective
Session 7
COM313 Public Relations Issues Management
Business Studies Elective
Business Studies Elective
Business Studies Elective
Session 8
COM312 Public Relations Internship (8 points)
COM320 Professional Public Relations Communication Practice (16 points)
Business Studies Elective
Professional recognition
The Bachelor of Communication (Public Relations) / Bachelor of Business Studies is accredited by the Public Relations Institute of Australia.
Contact
For further information about Charles Sturt University, or this course offering, please contact info.csu on 1800 334 733 (free call within Australia) or email inquiry@csu.edu.au
The information contained in the 2013 CSU Handbook was accurate at the date of publication: October 2012. The University reserves the right to vary the information at any time without notice.