ECO215 Managerial Economics for Business Strategy (8)
Abstract| This subject applies economic analysis to a wide range of economic models used in a managerial decision making context. Optimisation techniques are introduced in a managerial decision making environment. Market models are related to cost and production as well as to the types of profit analyses underpinning contemporary business decision-making. The subject explores the profit/loss implications of alternative business strategies under various market conditions including competitive, monopoly and oligopoly market structures. Game theory models of business strategy are explored and applied to various business contexts. Alternative business pricing practices are reviewed. Policy issues are considered in an applied context through case studies and business applications. |
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+ Subject Availability Modes and Location
| Session 2 | | Distance | Wagga Wagga Campus |
Continuing students should consult the SAL for current offering details: ECO215
Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.
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Subject information| Duration | Grading System | School: |
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| One session | HD/FL | School of Accounting and Finance |
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Enrolment restrictions| Not available to students who have completed ECO200 |
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| Incompatible subject(s) |
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| ECO200 |
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Learning OutcomesUpon successful completion of this subject, students should:
- be able to discuss various economic models of managerial decision making;
- be able to analyse strategic business decision-making across a range of contemporary models;
- be able to apply the business strategy analysis to several case study managerial economics models. |
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SyllabusThe subject will cover the following topics:
Introduction to managerial economics: scope and method
Selected optimisation techniques
Consumer demand analysis
Applied demand estimation
Demand forecasting
Production and cost theory and applications
Cost models and estimation
Introduction to market strategy
Business strategy models: theory and application
Pricing practices in business
Competition policy and regulation (Australian context)
Elements of risk analysis for business decisions |
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The information contained in the 2014 CSU Handbook was accurate at the date of publication: 13 September 2013. The University reserves the right to vary the information at any time without notice.
