GRP224 Identity and Branding (8)
Abstract|
This subject will examine the function of corporate identity and explore the process of logo design, brand development and management and how it is incorporated into a range of design solutions including collateral, advertising and packaging. |
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+ Subject Availability Modes and Location
| Session 1 | | Internal | Wagga Wagga Campus | | Distance | Wagga Wagga Campus |
Continuing students should consult the SAL for current offering details: GRP224
Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.
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Subject information| Duration | Grading System | School: |
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| One session | HD/FL | School of Communication and Creative Industries |
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Learning OutcomesUpon successful completion of this subject, students should:
- be able to identify and critically analyse attributes of successful logos and brands
- be able to understand and demonstrate a variety of research techniques and creative approaches in logo and brand development and management)
- be able to create a logo and relevant brand touch points and associated guidelines
- be able to understand and apply a critical approach to a design brief
- be able to apply creative, theoretical and technical skills already acquired in the creation of computer based design solutions
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SyllabusThe subject will cover the following topics:
- Symbol vs Logo
- Logo vs Brand
- Designing an identity
- Brand creation and development - the process
- Brand touch points - the possibilities
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The information contained in the 2014 CSU Handbook was accurate at the date of publication: 13 September 2013. The University reserves the right to vary the information at any time without notice.
