VIS101 Visual Communication (8)
Abstract| This subject studies visual signs and how they convey meaning. The relationship between sender and receiver, the combination of word and image, and visual narrative structures are explored through examining conventions and codes in visual culture. The psychology of perception, types and uses of images, and their social function and effects are considered throughout. Using examples of images from art, graphic design, advertising, film, photography and digital technologies, the subject gives context to diverse forms of visual communication through a range of cultural, historical and semiotic explanations. |
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+ Subject Availability Modes and Location
| Session 1 | | Internal | Port Macquarie | | Internal | Wagga Wagga Campus | | Distance | Wagga Wagga Campus |
Continuing students should consult the SAL for current offering details: VIS101
Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.
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Subject information| Duration | Grading System | School: |
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| One session | HD/FL | School of Communication and Creative Industries |
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Enrolment restrictions| Not available to students who have previously completed COM-2054 or COM206. |
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| Related subject(s) |
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COM206 content is substantially the same as COM206, which will be deleted.
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Learning OutcomesUpon successful completion of this subject, students should:
- Be able to demonstrate familiarity with the ways in which visual images communicate meaning
- Be able to analyse the structure and content of diverse forms of visual communication
- Be able to engage in informed debate regarding art, design and media visual representations
- Be able to demonstrate skills of critical evaluation of extant literature examining conventions and codes within visual culture |
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SyllabusThe subject will cover the following topics:
- psychology of perception: visual coherence
- illusion: graphics / art / photography
- visual signs: types and functions /archetypes / photography
- elements of signs: colour/shape/line/perspective/symbol
- colour and signs / perception of colour
- symbol, metaphor and irony
- perspective in visual art
- political and religious signs
- sequential narrative: comic-book art / high and low
culture
- advertising signs and sexual signs: gender imaging
- theatre, film and television
- semiotic theories
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The information contained in the 2014 CSU Handbook was accurate at the date of publication: 13 September 2013. The University reserves the right to vary the information at any time without notice.
