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No offerings have been identified for this subject in 2015

ADV316 Advertising Fieldwork (8)

Abstract

Students undertake professionally supervised practicums in advertising, media or marketing communication environments or marketing communication organisations. Reflection on the experience gained is encouraged in fieldwork reports and the students' performance is assessed by public and private sector employers, according to set critieria laid out in internship documents provided to students and their hosts.

+ Subject Availability Modes and Location

Continuing students should consult the SAL for current offering details prior to contacting their course coordinator: ADV316
Where differences exist between the handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject information

Duration Grading System School:
One sessionSY/USSchool of Communication and Creative Industries

Enrolment restrictions

Available to students enrolled in Bachelor of Communication (Advertising) and Batchelor of Communication (Advertising)/Batchelor of Business(Marketing).

Learning Outcomes

Upon successful completion of this subject, students should:
- be able to integrate the theory and practice of advertising and marketing communication more closely;
- be able to analyse, plan and undertake advertising and marketing communication tasks as part of a team in a professional work environment;
- be able to demonstrate knowledge of advertising and marketing communication practices in common usage in media and/or business environments.

Syllabus

The subject will cover the following topics:
- preparation for the professional advertising and marketing communication environment; - developing a portfolio of professional work; - self-assessment in a professional context; - establishing professional networks.

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The information contained in the 2015 CSU Handbook was accurate at the date of publication: 01 October 2015. The University reserves the right to vary the information at any time without notice.