COM236 Making it Happen: Event Management (8)
Abstract|
This subject develops students' ability to plan and stage an event, emphasising the strategic value of events and the importance of planning at every stage. |
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+ Subject Availability Modes and Location
| Session 2 | | Internal | Bathurst Campus | | Distance | Bathurst Campus |
Continuing students should consult the SAL for current offering details: COM236
Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.
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Subject information| Duration | Grading System | School: |
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| One session | HD/FL | School of Communication and Creative Industries |
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Assumed Knowledge|
COM116 or COM115 or ADV203 or ADV104
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Enrolment restrictions
Admission to the Bachelor of Communication (with specialisation), Bachelor of Business Studies (as part of a minor sequence) and Bachelor of Media Communication courses. The subject is included in the Bachelor of Marketing Communications which is delivered by offshore partners.
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Learning OutcomesUpon successful completion of this subject, students should:
- be able to apply relevant theories of strategic event management to practice
- be able to create a strategic plan for an event, including evaluation methods
- be able to devise and implement message strategies for an event
- be able to apply strategic project planning and management skills required for event planning
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SyllabusThe subject will cover the following topics:
- Theories of strategic event management
- Project management of events
- Aligning events to public relations and organisational goals
- Communication components of events
- Technical and operational skills to stage an event
- Reflection strategies
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The information contained in the 2015 CSU Handbook was accurate at the date of publication: 01 October 2015. The University reserves the right to vary the information at any time without notice.
