No offerings have been identified for this subject in 2015
COM531 Issues, Risk and Crisis Communication (16)
Abstract| This subject examines risk, issues and crisis communication as vital components of the way organisations manage their internal and external environments. While crisis is the most obvious and spectacular outcome, it occurs often because organisations are slow to identify escalating issues or risk situations. The focus of the subject is on developing strong and effective issues management strategies to ensure that crisis is averted and long term stability and reputation are enhanced for the organisation. The use of social media and other online strategies for storytelling, listening and evaluation of communication is examined extensively. Students explore case studies and risk, issues and crisis management models before independently researching and analysing a crisis or issues or risk management case study. |
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+ Subject Availability Modes and Location
Continuing students should consult the SAL for current offering details prior to contacting their course coordinator: COM531
Where differences exist between the handbook and the SAL, the SAL should be taken as containing the correct subject offering details.
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Subject information| Duration | Grading System | School: |
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| One session | HD/FL | School of Communication and Creative Industries |
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Enrolment restrictions| Not available to students who have completed COM513 or COM514. |
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| Incompatible subject(s) |
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| COM513 COM514 |
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Learning OutcomesUpon successful completion of this subject, students should:
- be able to demonstrate understanding of the theoretical underpinnings of the risk, issues and crisis communication fields
- be able to demonstrate understanding of the implementation of strategies necessary to identify, manage and evaluate risk, issues and crisis for organisations
- be able to manage the relationships between an organisation and critical publics and opinion leaders
- be able to demonstrate ability to critically evaluate organisational communication strategies for the management of risk, issues and crises
- be able to demonstrate ability to conduct independent research into the circumstances and organisational implications of a risk, an issue or crisis, evaluate the management of communication, and report a case study
- be able to demonstrate ability to reflect on a case study and provide insights for management |
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SyllabusThe subject will cover the following topics:
- The nature of issues and crisis
- The nature of risk communication
- The role of management and critical impact points in an organisation
- Research used to monitor and manage risk, issues and crises
- Issues and crisis management models
- Online strategies for storytelling, listening and evaluating communication
- Developing an issues management plan: who owns the issue and who defends it?
- Issues negotiation: Decide Dictate Defend vs Display Discuss Decide
- Preparing for a crisis: working with management and stakeholders
- Developing a crisis communication plan
- Using crisis as a catalyst for change
- Review of case studies
- Recording a case study |
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The information contained in the 2015 CSU Handbook was accurate at the date of publication: 01 October 2015. The University reserves the right to vary the information at any time without notice.
