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ELT023 Club Management (8)

Abstract

This subject provides students with the opportunity to examine and research an industry that is highly varied in nature and size and from state to state. The varied nature and purpose of clubs means that services and style tend to be substantially different from commercial hotels, thus the subject aims to compare and contrast the club culture with that of a standard or five-star hotel. While the existence of gentlemen's and working men's clubs have a long history, the enormous growth in clubs as venues for gaming purposes is a relatively recent development and the subject examines the social and economic imperatives underpinning this growth. Students will further evaluate the moral issues associated with gaming and the exclusivity of some clubs.

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Continuing students should consult the SAL for current offering details prior to contacting their course coordinator: ELT023
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Subject information

Duration Grading System School:
One sessionHD/FLSchool of Management and Marketing

Enrolment restrictions

Bachelor of Hotel Management students only

Learning Outcomes

Upon successful completion of this subject, students should:
Give cognisance to the special management requirements of clubs.
Manage a gaming outlet.
Understand the social and economic factors underpinning club memberships and club activities.

Syllabus

The subject will cover the following topics:
The subject commences with a comparative study that aims to provide students with an understanding of the essential nature of the club industry. This study will identify the differences in club operations e.g. facilities, membership, club rules, marketing, gaming etc.
Following this analytical study, students examine in detail the elements of club management commencing with club design. Students will become involved in identifying the different mission statements that drive individual clubs and the role of club membership in determining the style and services of the club. Students will categorise the variety of memberships from essentially gentlemen's clubs, to sporting clubs to social and community clubs.
This leads students into a review of the types of membership that different clubs have and the ways in which this is closely linked to the mission and atmosphere that the club wishes to engender. Students examine how membership criteria are drawn up and how membership restrictions are enforced. This study culminates in a major assignment.
Students evaluate the effects of this membership structure on the daily hospitality functions e.g. club reception services, addressing membership rules and regulations, determining menus. Students undertake a comparative study of a food and beverage outlet in two types of clubs and quantify the differences from their earlier study at mainstream hotels, and the implications for the manager.
As most clubs concentrate on a particular service, e.g. gaming, leisure activities the unit provides a detailed examination of these fields. Students analyse the regulations relating to these activities, the management obligations and implications and the staffing issues. In relation to these students identify the behaviours and the geographic, demographic, socio-economic and pyschographic factors underpin

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The information contained in the 2015 CSU Handbook was accurate at the date of publication: 01 October 2015. The University reserves the right to vary the information at any time without notice.