No offerings have been identified for this subject in 2015
GRP226 Advertising and Design (8)
Abstract| This subject will examine the role of design in advertising; how advertisements work and why certain campaigns are more successful than others. Students will examine award winning campaigns and consider the changing trends in advertising and the effects of technology. The application of these elements and the integration of design and studio skills will be developed through specific assignments and seminars. |
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+ Subject Availability Modes and Location
Continuing students should consult the SAL for current offering details prior to contacting their course coordinator: GRP226
Where differences exist between the handbook and the SAL, the SAL should be taken as containing the correct subject offering details.
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Subject information| Duration | Grading System | School: |
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| One session | HD/FL | School of Communication and Creative Industries |
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Enrolment restrictions| Not for any students who have completed GRP222
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Learning OutcomesUpon successful completion of this subject, students should:
- be able to demonstrate an understanding of the history and role of advertising for professional and community organisations
- be able to demonstrate an understanding of the function of advertising
- be able to produce effective advertising solutions |
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SyllabusThe subject will cover the following topics:
- theories and history of advertising and marketing
- market definition
- research in advertising
- copywriting
- problem solving within the advertising field |
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The information contained in the 2015 CSU Handbook was accurate at the date of publication: 01 October 2015. The University reserves the right to vary the information at any time without notice.
