HRM507 Research Methods (8)
Abstract
This subject introduces the principles of business research methods. Students will develop the skills needed to plan, organise and undertake a business research project. Both quantitative and qualitative research methods are examined. The principles of ethics in research and research report writing are also examined. |
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+ Subject Availability Modes and Location
Session 1 | Internal | CSU Study Centre Melbourne | Internal | CSU Study Centre Sydney | Distance | Albury-Wodonga Campus |
Continuing students should consult the SAL for current offering details: HRM507
Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.
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Subject informationDuration | Grading System | School: |
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One session | HD/FL | School of Management and Marketing |
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Enrolment restrictionsPostgraduate students only. Not available to students who have completed MBA507 or MKT560 |
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Incompatible subject(s) |
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MBA507 MKT560 |
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Learning OutcomesUpon successful completion of this subject, students should:
- be able to identify a business research opportunity;
- be able to synthesise a range of literature on a business problem;
- be able to explain and evaluate research processes within a specific context;
- be able to apply appropriate research methods;
- be able to plan and design a research project;
- be able to identify and justify the techniques associated with qualitative and quantitative business research methodologies;
- be able to design and develop a business research report; and
- be able to discuss ethical issues in business research.
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SyllabusThe subject will cover the following topics:
- Research Process, Planning and Design
- Qualitative and Quantitative Research Methodologies
- Sampling Techniques
- Modes of Data Collection: Questionnaires and Interviews
- Quantitative Data Analysis: Univariate and Multivariate Statistical Methods
- Qualitative Data: Planning, Design, Collection and Analysis
- Combining Quantitative and Qualitative Research
- Ethics in business research
- Writing the Research Report
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The information contained in the 2015 CSU Handbook was accurate at the date of publication: 01 October 2015. The University reserves the right to vary the information at any time without notice.