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No offerings have been identified for this subject in 2015

IMI501 Marketing Practice (8)

Abstract

This subject provides an understanding of the evolving role of marketing and the changing environment in which the job must be performed. Whilst the orientation of this subject is primarily customer marketing process focussed, it also recognises the interplay between the major organisational stakeholders and the core customer driven marketing process.

+ Subject Availability Modes and Location

Continuing students should consult the SAL for current offering details prior to contacting their course coordinator: IMI501
Where differences exist between the handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject information

Duration Grading System School:
One sessionHD/FLSchool of Management and Marketing

Enrolment restrictions

IMIA students only.

Learning Outcomes

Upon successful completion of this subject, students should:
Understand the fundamentals of marketing practice
Understand the evolving role of marketing and the overall marketing process
Understand the different aspects of the marketing environment
Understand how to analyse buyer behaviour
Understand how to analyse the competitive environment and marketing opportunities
Understand the importance of responding to customer requirements
Understand how to respond to customer functional, availability, communication and payment requirements
Understand how to plan and implement marketing programs
Understand the links between learning and successful marketing practice
Understand the broad challenges associated with international marketing

Syllabus

The subject will cover the following topics:
Marketing practice overview
Evolution of marketing practice
Core marketing concepts
Marketing process overview
Managing marketing strategy
Analysing the marketing environment
Analysing the broader marketing environment
Analysing buyer behaviour
Analysing the competitive environment
Analysing marketing opportunities
Responding to customer requirements
Functional requirements
Availability requirements
Communication requirements
Payment requirements
Planning and integrating
Planning and implementing marketing programs
International marketing
Marketing and learning
A future perspective

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The information contained in the 2015 CSU Handbook was accurate at the date of publication: 01 October 2015. The University reserves the right to vary the information at any time without notice.