No offerings have been identified for this subject in 2015
IMI502 Marketing Analysis (8)
Abstract| Provides an understanding of the general analysis process together with specific approaches to analysis, including the process, situation and problem analysis approaches. An exploration of the use of critical reasoning skills to analysis is included. Provides procedures for prioritisation of identified issues. Proposes processes to provide early warning of potential issues and future issue implications. Provides an understanding of equity and ethical issues in analysis. |
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+ Subject Availability Modes and Location
Continuing students should consult the SAL for current offering details prior to contacting their course coordinator: IMI502
Where differences exist between the handbook and the SAL, the SAL should be taken as containing the correct subject offering details.
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Subject information| Duration | Grading System | School: |
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| One session | HD/FL | School of Management and Marketing |
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Enrolment restrictions|
Postgraduate Students only |
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Learning OutcomesUpon successful completion of this subject, students should:
Understand the essential concepts of analysis
Understand the situation analysis process
Understand how analytical reasoning skills can be used to strengthen analysis
Understand how to assemble, synthesise and draw relevant conclusions from information
Understand how to anticipate and identify emerging business issues
Understand how to analyse crystallising business issues
Understand how to apply creative procedures to analysis
Understand how intangibles must be dealt with in the analysis process
Understand customer equity considerations in analysis
Understand the role of ethics in analysis |
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SyllabusThe subject will cover the following topics:
Analysis Overview
-Essential concepts
-A process approach
-Situation analysis process
-Problem analysis
Analytical reasoning
-Critical analysis
-Deducing and inducing
-Reasoning and inference
-Assembling and synthesising evidence
Analysis procedures
-Issue anticipation
-Identifying emerging business issues
-Analysing emerged business issues
-Creative analysis
Analysis issues
-Dealing with intangibles
-Analysing client acquisition issues
-Client retention issues
-The ethical context |
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The information contained in the 2015 CSU Handbook was accurate at the date of publication: 01 October 2015. The University reserves the right to vary the information at any time without notice.
