No offerings have been identified for this subject in 2015
IMI503 Marketing Implementation (8)
Abstract| This subject explores how strategies can be converted into successful tactical action plans and budgets, incorporating risk management action. Develops outcome measurement skills and implementation behaviour skills including securing stakeholder support and conflict anticipation and resolution. |
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+ Subject Availability Modes and Location
Continuing students should consult the SAL for current offering details prior to contacting their course coordinator: IMI503
Where differences exist between the handbook and the SAL, the SAL should be taken as containing the correct subject offering details.
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Subject information| Duration | Grading System | School: |
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| One session | HD/FL | School of Management and Marketing |
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Enrolment restrictions|
Restricted to Graduate Certificate/Graduate Diploma/Master of Strategic Marketing |
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Learning OutcomesUpon successful completion of this subject, students should:
Understand how to convert strategies into implementation plans and implementation plans into budgets
Understand the role and use of risk management in implementation
Understand how to measure and monitor outcomes
Understand the application of business horizons to outcome measurement
Understand how to control the delivery of value during implementation
Understand how to analyse potential problems and the linkages between corrective action and learning
Understand the linkages between strategy and tactics
Understand how to secure and maintain stakeholder support during implementation
Understand how to lead implementation and to anticipate and resolve conflicts arising during implementation |
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SyllabusThe subject will cover the following topics:
Implementation planning skills
Converting strategies into implementation plans
Establishing S.M.A.R.T. milestones
Converting implementation plans into budgets
Risk management
Outcome measurement skills
Sources of outcome information
Determining which outcomes should be measured and monitored
Outcome measurement and business horizon
Outcome measurement: other applications
Outcome review skills
Controlling delivered value
Potential problem analysis
Linking strategy and tactics
Linking corrective action and learning
Implementation behavioural skills
Securing/maintaining stakeholder support
Implementation leadership
Conflict anticipation and resolution
Implementation behaviour guidelines |
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The information contained in the 2015 CSU Handbook was accurate at the date of publication: 01 October 2015. The University reserves the right to vary the information at any time without notice.
