No offerings have been identified for this subject in 2015
IMI508 e-Business Evolution and Context (8)
Abstract| This subject provides an understanding of the evolution of e-business and its impact upon business, with a particular focus on the sell-side of a business (sales and marketing), the buy-side of a business (procurement, collaboration) and the inside of a business (finance, human resources, knowledge management). The traditional terms of business-to-customer (B2C), business-to-business (B2B) and business-to-enterprise (B2E) are all fully defined, and this subject indicates how these can contribute to both business improvement and business transformation. Whilst the orientation of this subject is primarily business focussed, it also recognises the need to describe the core technical components and emerging channels. |
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+ Subject Availability Modes and Location
Continuing students should consult the SAL for current offering details prior to contacting their course coordinator: IMI508
Where differences exist between the handbook and the SAL, the SAL should be taken as containing the correct subject offering details.
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Subject information| Duration | Grading System | School: |
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| One session | HD/FL | School of Management and Marketing |
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Enrolment restrictions|
Restricted to CSU students enrolled through The IMIA Centre for Strategic Business Studies. |
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Learning OutcomesUpon successful completion of this subject, students should:
Understand the fundamentals of e-business, including definitions
Understand the four phases of the evolution of e-business and be able to assess how far their organisation has developed
Be able to develop a fast-track e-business strategy and its organisational implications
Understand the major technical components, including emerging channels, and how they work together
Understand how e-business can transform current business models and the associated risks and financial drivers
Understand how e-business has changed customer relationship management (CRM) at the sell-side of business
Be aware of the evolution of e-business value added communities (VACs), their scope and growth potential towards meta-markets
Understand business-to-business (B2B) e-business for procurement, collaboration and payment at the buy-side of a business
Understand the full concept of the enterprise portal and its implications for the inside of a business (B2E)
Understand the importance of governance and the management of change for an enterprise portal project |
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SyllabusThe subject will cover the following topics:
e-Business overview
- e-Business and its evolution
- The e-business strategy context
- Introducing e-business - major technology components
- e-Transformation of a business
e-Business and customer relationship management
- CRM to e-CRM
- Multichannel e-business
- Bringing e-CRM live a case study
- Emerging channels
e-Business and the supply chain
- B2B and value added communities
- Procurement, e-procurement and other services
- Collaboration and content
- Electronic bill presentment and payment and electronic invoice and payment
e-Business and the enterprise portal
- B2E and its vision
- B2E governance and case studies
- Managing change and B2E
- Benefits and lessons learned |
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The information contained in the 2015 CSU Handbook was accurate at the date of publication: 01 October 2015. The University reserves the right to vary the information at any time without notice.
