INF310 Marketing of Libraries and Information Agencies (8)


Students are provided with the fundamentals of marketing which will enable them to apply successful marketing strategies in their workplace. Marketing principles are covered, along with their application to the library and information environment. Students learn to identify and develop strategic marketing initiatives which enable them to build branding and promotional strategies.

+ Subject Availability Modes and Location

Session 1
DistanceWagga Wagga Campus
Session 3
DistanceWagga Wagga Campus
Continuing students should consult the SAL for current offering details: INF310
Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject information

Duration Grading System School:
One sessionHD/FLSchool of Information Studies

Enrolment restrictions

Not available to students who have completed INF420 or INF507
Incompatible subject(s)Related subject(s)
INF420 INF507 INF507 Double coded subject

Learning Outcomes

Upon successful completion of this subject, students should:
- demonstrate an understanding of marketing and its application in the library and information environment;
- demonstrate an understanding of the different users of library and information agencies;
- have knowledge of the different market segments which can be applied to library and information agencies;
- demonstrate an understanding of strategic marketing planning;
- demonstrate an understanding of branding strategies; and
- demonstrate an understanding of promotional strategies for products and services in the library and information environment.


The subject will cover the following topics:
- Marketing planning - Market segmentation - Marketing mix - Branding


The information contained in the 2015 CSU Handbook was accurate at the date of publication: 01 October 2015. The University reserves the right to vary the information at any time without notice.