INF515 Strategic Management (8)

Abstract

This subject provides an introduction to the principles of strategic management in information agencies. Students will analyse a range of information environments and will learn how to formulate a strategic position for an information agency. Theoretical concepts and practical skills are examined with student learning focused on strategic leadership, corporate responsibility, financial management and sustainability.

+ Subject Availability Modes and Location

Session 2
Distance	Wagga Wagga Campus

Continuing students should consult the SAL for current offering details: INF515
Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject information

Duration	Grading System	School:
One session	HD/FL	School of Information Studies

Learning Outcomes

Upon successful completion of this subject, students should:

be able to describe the principal components in developing a strategic plan and its relationship to the parent body and the political environment in which it operates;
be able to assess the longer term threats and opportunities developing in an information organisation and ways of strategically managing these;
be able to develop project and operational plans linked to strategic directions;
be able to identify the principles of performance evaluation in an information agency staff and its role in strategic management;
be able to demonstrate the fundamentals of financial planning related to strategic directions; and
be able to develop strategic marketing initiatives.

Syllabus

The subject will cover the following topics:

The changing political and social environment in which information agencies operate and the resultant pressures
Managing the relationship with parent bodies
Principal components of strategic planning, and related operational and project planning techniques
Key performance indicators and their relationship with broader strategic planning outcomes
Marketing and its strategic role in delivering targeted services for clients
Financial management issues faced by not-for-profit organisations such as libraries, archives and information centres

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