CONTACT CSU

No offerings have been identified for this subject in 2015

MGI529 Applied Marketing Research Project (16)

Abstract

Leading Marketing is an innovative approach as it is designed to enable you to design, implement and evaluate a live strategic business project and to develop your personal and professional skills, knowledge and behaviours. You will be expected to self-manage your learning and add value to your organisation and/or business sector. This capstone subject provides the student with the ability to apply the knowledge you have gained in the course to your own professional setting. 

+ Subject Availability Modes and Location

Continuing students should consult the SAL for current offering details prior to contacting their course coordinator: MGI529
Where differences exist between the handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject information

Duration Grading System School:
One sessionHD/FLSchool of Management and Marketing

Assumed Knowledge

ITI500 and MGI525 and MGI526 and MGI527 and MGI528

Enrolment restrictions

Available only to students enrolled in the Master of Management (Chartered Marketer)

Learning Outcomes

Upon successful completion of this subject, students should:

·         be able to critically discuss current and emerging issues in marketing that is informed by leading edge research and practice in the field

·         be able to propose a strategic response to an emerging marketing theme that considers the impact on marketing and its interaction with other parts of the organisation

·         be able to critically evaluate the skills, behaviours and attitudes required to lead strategic marketing projects

·         be able to critically assess published research to determine methods of designing, implementing, measuring and monitoring the success of a project and marketing performance

·         be able to design and conduct research into marketing and business issues using a range of business data, research sources and appropriate research methods

·         be able to discuss the relationship between theory and professional practice through the application of a range of appropriate assessment tools and techniques to measure project success

·         be able to critically evaluate project success and recommend appropriate actions to improve the implementation of future business projects or to revise approaches to practice

·         be able to critically assess personal performance and provide a range of evidence that demonstrates that they can take responsibility for their own personal and professional development

·         be able to develop their ability to operate effectively in a strategic marketing role through continuing professional development  

Syllabus

The subject will cover the following topics:

·         Defining the project

·         Project implementation and assessment

·         Self review and continual professional development

Back

The information contained in the 2015 CSU Handbook was accurate at the date of publication: 01 October 2015. The University reserves the right to vary the information at any time without notice.