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MGT220 eCommerce (8)

Abstract

This subject is about conducting business in the digital environment. The origins, growth and technical operation of the Internet are examined with respect to business practices, strategies and performance. This subject introduces the use of computerised information systems specifically in the area of eCommerce. These systems are useful business tools which enable an organisation to record, summarise and report events arising from interactions with its environment including customers and suppliers. In addition, this subject examines the legal, ethical, security, social and global implications of eCommerce. No prior knowledge of computers is required to successfully complete this subject.

+ Subject Availability Modes and Location

Session 1
InternalCSU Study Centre Melbourne
DistanceWagga Wagga Campus
Continuing students should consult the SAL for current offering details: MGT220
Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject information

Duration Grading System School:
One sessionHD/FLSchool of Management and Marketing

Enrolment restrictions

Not available to students who have completed ACC356
Incompatible subject(s)
ACC356

Learning Outcomes

Upon successful completion of this subject, students should:
  • be able to evaluate applications of electronic commerce in organisations and analyse the barriers to successful implementation of these technologies;
  • be able to identify the effects of technology on business results and measure the contribution of technology to firm performance;
  • be able to evaluate problems posed by utilising electronic commerce, including security, legal jurisdictions and effectiveness;
  • be able to discuss electronic commerce planning processes and the managerial and organisational contingencies affecting the relationship between technology and the organisation; and
  • be able to analyse technology needs in specific situations and develop customer-focused plans and correspondence.

Syllabus

The subject will cover the following topics:
  • Introduction to electronic commerce
  • Introduction to business information systems
  • E-market places
  • Business to consumer electronic commerce
  • Business to business electronic commerce
  • E-supply chains, collaborative commerce and portals
  • Security issues, network and electronic commerce
  • Electronic payments systems
  • E-commerce strategy
  • Economics and justification of e-commerce
  • Legal, ethical and social impacts of e-commerce
  • Future of E-commerce

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The information contained in the 2015 CSU Handbook was accurate at the date of publication: 01 October 2015. The University reserves the right to vary the information at any time without notice.