No offerings have been identified for this subject in 2015
MGT535 Developing and Managing the Enterprise (8)
Abstract| This subject analyses the industry, and customer, product, financial and legal risks associated with developing and managing an entrepreneurial business venture. It also provides the marketing, financial and organisation plans for the new enterprise which encompass strategies to alleviate the risks involved. |
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+ Subject Availability Modes and Location
Continuing students should consult the SAL for current offering details prior to contacting their course coordinator: MGT535
Where differences exist between the handbook and the SAL, the SAL should be taken as containing the correct subject offering details.
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Subject information| Duration | Grading System | School: |
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| One session | HD/FL | School of Management and Marketing |
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Enrolment restrictions|
Postgraduate students only. |
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Learning OutcomesUpon successful completion of this subject, students should:
- Account for and manage the risks and the benefits associated with the industry and competing firms.
- Account for and manage risks and benefits associated with developing new products and services.
- Account for and manage financial risks associated with forecasting start up costs, sales revenues, capital and general expenditures and cash flow.
- Account for and manage risks and benefits associated with particular forms of legal organisation and other laws and regulations affecting new businesses.
- Formulate and write up detailed and complete organisational, financial and marketing plans for the new venture.
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SyllabusThe subject will cover the following topics:
- Industry risks and benefits: threats from competitors, new entrants, supplier and buyer power; entry strategies, competitive analysis.
- Market/customer risks and benefits: defining the target market, forecasting demand.
- Product/service risks and benefits: international competitition, patents, changing technologies, product development.
- Financial risks and benefits: obtaining reliable financial data, estimating sales and capital expenditure, forecasting costs, managing cash flow.
- Risks associated with financing start-ups and growth: ethics, covenants and valuation.
- Legal risks and benefits: legal business forms, the legal environment of the internet, employment law, trade issues, taxation.
- Preparing marketing plans.
- Preparing financial plans.
- Preparing Organisational plans. |
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The information contained in the 2015 CSU Handbook was accurate at the date of publication: 01 October 2015. The University reserves the right to vary the information at any time without notice.
