No offerings have been identified for this subject in 2015
MKT360 Applied Marketing Research (8)
Abstract| This subject requires the student to apply the knowledge of the marketing research process by conducting, either individually or as part of a group, a marketing research project. |
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+ Subject Availability Modes and Location
Continuing students should consult the SAL for current offering details prior to contacting their course coordinator: MKT360
Where differences exist between the handbook and the SAL, the SAL should be taken as containing the correct subject offering details.
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Subject information| Duration | Grading System | School: |
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| One session | HD/FL | School of Management and Marketing |
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Learning OutcomesUpon successful completion of this subject, students should:
conduct a quantitative marketing research project;
report on the finding and their relevance to management. |
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SyllabusThe subject will cover the following topics:
The precise content will depend upon the project which is undertaken.
The student will be required to design the research approach;
manage the implementation of the research methodology;
conduct the statistical analysis of the results and;
prepare the research report |
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The information contained in the 2015 CSU Handbook was accurate at the date of publication: 01 October 2015. The University reserves the right to vary the information at any time without notice.
