No offerings have been identified for this subject in 2015
MKT381 Marketing and Trade (8)
AbstractThe purpose of this subject is to build on the skills already developed in previous subjects in the course.
It is a final year subject designed to draw together all the skills necessary to manage a business in a globalised context.
The subject complements subjects already studied in the course and draws on information from the disciplines of Marketing, Management, Law, Accounting and Finance. |
|
|
+ Subject Availability Modes and Location
Continuing students should consult the SAL for current offering details prior to contacting their course coordinator: MKT381
Where differences exist between the handbook and the SAL, the SAL should be taken as containing the correct subject offering details.
|
|
Subject information| Duration | Grading System | School: |
|---|
| One session | HD/FL | School of Management and Marketing |
|
|
Enrolment restrictions| Available only to students completing Stages I, II and III of the Bachelor of Business Studies China Program or students enrolled in a Transnational Education Partner Program only.
|
|
|
| Incompatible subject(s) |
|---|
| MKT320 MKT340 |
|
Learning OutcomesUpon successful completion of this subject, students should:
Be able to analyse the marketing implications of globalisation of world trade;
Be able to assess the trading environment of international business;
Be able to demonstrate an appreciation of the differences between managing and marketing in an international business as distinct from a purely domestic business; and
Be able to determine strategic planning skills as it applies to international business and global marketing. |
|
|
SyllabusThe subject will cover the following topics:
a. Developing Strategic Business Capabilities
b. Strategic Marketing Development
c. Strategic Marketing Implementation
d. International Marketing Analysis
e. International Marketing Practice
f. International Marketing Planning
g. Building a Global Presence
h. Accessing Globalising Markets
i. Building Global Relationships |
|
|
Back
The information contained in the 2015 CSU Handbook was accurate at the date of publication: 01 October 2015. The University reserves the right to vary the information at any time without notice.
