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MKT701 Doctoral Research (part -time) (192)

Abstract

The subject of the dissertation will be worked out in consultation with an approved supervisor and will concentrate on Marketing. The student will be expected to demonstrate a thorough knowledge of the scholarly debate relevant to the field chosen and a capacity for both critical analysis of and constructive contribution to that debate.

+ Subject Availability Modes and Location

Session 1
InternalAlbury-Wodonga Campus
InternalBathurst Campus
InternalWagga Wagga Campus
DistanceBathurst Campus
Session 2
InternalAlbury-Wodonga Campus
InternalBathurst Campus
InternalWagga Wagga Campus
DistanceBathurst Campus
Session 3
InternalAlbury-Wodonga Campus
InternalBathurst Campus
InternalWagga Wagga Campus
DistanceBathurst Campus
Continuing students should consult the SAL for current offering details: MKT701
Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject information

Duration Grading System School:
Twelve sessionsSY/USSchool of Management and Marketing

Enrolment restrictions

Available only to students in the Doctor of Philosophy (Faculty of Business).

Learning Outcomes

Upon successful completion of this subject, students should:
- be able to demonstrate an understanding of a specialist marketing field;
- be able to conduct an extended literature review;
- be able to demonstrate a capacity to assemble and argue research at an advanced level;
- be able to discuss and defend premises;
- be able to demonstrate advanced competence in methods of marketing research.

Syllabus

The subject will cover the following topics:
The syllabus will be individually determined between the supervisory team and the student.

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The information contained in the 2015 CSU Handbook was accurate at the date of publication: 01 October 2015. The University reserves the right to vary the information at any time without notice.