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Bachelor of Communication (Advertising) Bachelor of Business (Marketing)

+ Award nomenclature

Bachelor of Business (Marketing)
BBus(Mkt)
Bachelor of Communication (Advertising)
BComm(Advert)

+ Course Availability Modes and Locations

Bachelor of Communication (Advertising) Bachelor of Business (Marketing) (1421AM)
On Campus Bathurst

Availability is subject to change, please verify prior to enrolment.

Normal course duration

Full-time 4.0 years (8.0 sessions)

  • Normal course duration is the effective period of time taken to complete a course when studied Full-time (Full-time Equivalent: FTE). Students are advised to consult the Enrolment Pattern for the actual length of study. Not all courses are offered in Full-time mode.
  • Admission criteria CSU Admission Policy

    Standard CSU and UAC admission criteria apply.

    Credit CSU Credit Policy

    Students may transfer to either the Bachelor Communication (Advertising) or to the specialisation in Marketing in the Bachelor of Business in the first 2 years.

    Graduation requirement

    To graduate students must satisfactorily complete 256 points.

    Course structure

    Core Subjects:
    ADV105 The Advertising Business
    ADV104 Advertising Principles
    ADV205 Advertising Creative
    ADV206 Channel Planning
    ADV207 Channel Planning In Action
    ADV317 Advertising Strategy & Planning (16)
    IKC101 Indigenous Cultures, Histories and
    Contemporary Realities
    COM111 Professional Writing
    COM114 Presentation for Communicators
    CCI100 Introduction to Media Production
    COM124 Communication in Context
    COM224 Communication Research Strategies
    CCI300 Professional Practice in Communication and Creative Industries (24)
    COM321 Communication Fieldwork
    Or
    BUS370 Workplace Learning 3
    BUS110 Workplace Learning 1
    BUS220 Workplace Learning 2
    QBM120 Business Data Analysis
    MGT100 Organisations and Management
    MGT230 Ethics, Sustainability & Culture
    MKT110 Marketing & Society
    MKT220 Buyer Behaviour
    MKT230 Marketing Research
    MKT260 International Marketing
    MKT340 Strategic Marketing Management

    Electives: Students choose five (5) Restricted Marketing electives from the following :

    Three (3) restricted electives from (Set A):
    MKT235 Brand Management
    MKT240 Market Analysis & Analytics
    MKT310 Integrated Marketing Communication
    MKT335 Marketing of Services
    MKT303 Social & Environmental Marketing
    MKT350 Product Innovation Management

    Plus two (2) restricted electives from (Set B):
    ACC100 Accounting 1
    ECO130 Business Economics
    LAW110 Business Law
    ITC105 Communication & Information Management

    Enrolment pattern

    Full-time

    Session 1
    COM114 Presentation for Communicators
    COM111 Professional Writing
    MGT100 Organisations and Management
    MKT110 Marketing and Society

    Session 2
    COM124 Communication in Context
    MKT220 Consumer Behaviour
    BUS110 Workplace Learning 1
    IKC101 Indigenous Cultures, Histories and Contemporary Realities

    Session 3
    ADV104 Understanding Advertising
    CCI100 Intro to Media Production
    BUS220 Workplace Learning 2
    QBM120 Business Data Analysis

    Session 4
    ADV205 Advertising Creative
    ADV205 The Advertising Business
    MGT230 Ethics, Sustainability & Culture
    Restricted Elective

    Session 5
    ADV206 Channel Planning
    MKT230 Market Research
    Restricted Elective
    Restricted Elective

    Session 6
    ADV207 Channel Planning in Action
    COM224 Communication Research Strategies
    MKT260 International Marketing
    Restricted Elective

    Session 7
    ADV317 Advertising Strategy and Campaign Planning (16 points)
    COM321 Communication Fieldwork

    or

    BUS370 Business Internship
    Restricted Elective

    Session 8
    CCI300 Professional Practice in Communication and Creative Industries (24 points)
    MKT340 Strategic Marketing Management

    + Workplace Learning

    Please note that the following subjects have a Workplace Learning component.

    BUS110 Workplace Learning 1
    BUS220 Workplace Learning 2
    BUS370 Workplace Learning 3
    COM321 Communication Fieldwork

    Professional recognition

    The Bachelor of Arts (Communication - Advertising) is accredited by the International Advertising Association in New York.

    Contact

    For further information about Charles Sturt University, or this course offering, please contact info.csu on 1800 334 733 (free call within Australia) or email inquiry@csu.edu.au

    The information contained in the 2015 CSU Handbook was accurate at the date of publication: March 2015. The University reserves the right to vary the information at any time without notice.

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