CONTACT CSU

Bachelor of Communication (Public Relations) Bachelor of Business Studies

+ Award nomenclature

Bachelor of Business Studies
BBusStud
Bachelor of Communication (Public Relations)
BComm(PubRel)

+ Course Availability Modes and Locations

Bachelor of Communication (Public Relations) Bachelor of Business Studies (1421OS)
On Campus Bathurst

Availability is subject to change, please verify prior to enrolment.

Normal course duration

Full-time 4.0 years (8.0 sessions)

  • Normal course duration is the effective period of time taken to complete a course when studied Full-time (Full-time Equivalent: FTE). Students are advised to consult the Enrolment Pattern for the actual length of study. Not all courses are offered in Full-time mode.

    • Admission criteria CSU Admission Policy

    Standard UAC and CSU criteria apply.

    Credit CSU Credit Policy

    Standard CSU Credit policy apply.

    Graduation requirement

    To graduate students must satisfactorily complete 256 points.

    Course structure

    The course consists of 14 core Communication subjects (equivalent) (128 points), one Indigenous subject (8 points) and 15 Business Studies subjects (120 pints):

    Core Subjects

    Communications
    COM111 Professional Writing
    COM114 Presentation for Communicators
    COM124 Communication in Context
    CCI100 Intro to Media Production
    COM222 Public Relations Tactics
    COM223 Communication Management
    COM224 Communication Research Strategies
    COM321 Communication Fieldwork
    COM322 Going Global: Regional & Global Public Relations
    COM116 What Is Public Relations
    COM232 Public Relations Strategy
    COM236 Making It Happen: Event Management
    COM313 SOS: Issues and Crisis Communication
    CCI300 Professional Practice in Communication & Creative Industries (24 pts)

    Indigenous subject:

    IKC101 Indigenous Cultures, Histories and Contemporary Realities

    Business Studies Restricted Electives

    Students must complete 15 standard eight point subjects in business-based or business related discipline areas approved by the Course Director. The total number of Business subjects must include at least four subjects at level two (or its equivalent) and four subjects at level three (or its equivalent). Level 3 subjects must be taken in the final year of study.

    Core Business subjects:
    MGT100 Organisations and Management
    MKT110 Marketing & Society
    MGT210 Organisational Behaviour
    MKT220 Buyer Behaviour
    MGT230 Ethics, Sustainability & Culture
    MGT330 Business Strategy

    Students must choose 9 subjects from the list below:

    ACC100 Accounting 1: Information for Business
    ACC110 Accounting 2: Management Decisions
    ECO110 Microeconomics
    ECO130 Macroeconomics
    LAW110 Business Law
    MGT100 Organisations and management
    MKT110 Marketing Principles
    QBM117 Business Statistics
    ECO320 International Economics
    FIN211 Financial Management
    HRM210 Human Resource Management
    INR210 Industrial Relations in Australia
    LAW220 Business Organisation Law
    MGT210 Organisational Behaviour
    MGT310 Service Operations Management
    MGT320 Managing Change
    MGT330 Business Strategy
    MGT340 International Business Management
    INR310 Comparative Industrial Relations
    LAW335 International Business Law
    MGT250 Asia Pacific Business
    FIN340 International Finance
    MKT220 Buyer Behaviour
    MKT260 International Marketing
    MGT290 Project Management
    MKT230 Business and Professional Ethics
    MKT310 Promotions Management
    MKT350 Product Innovation Management
    MKT235 Internet Marketing
    MKT335 Marketing of Services
    MKT340 Strategic Marketing Management
    QBM217 Advanced Business Statistics
    MKT240 Market Analysis
    MKT336 Business to Business Marketing
    MGT230 Business and Professional Ethics

    Enrolment pattern

    Full-time

    Session 1

    COM114 Presentation for Communicators
    COM111 Professional Writing
    MGT100 Organisations and Management
    MKT110 Marketing and Society

    Session 2

    COM124 Communication in Context
    IKC 100 Indigenous Cultures Histories and Realities
    MGT210 Organisational Behaviour
    MKT220 Buyer Behaviour

    Session 3

    COM116 What is Public Relations
    CCI100 Intro to Media Production
    Business Studies Elective
    Business Studies Elective

    Session 4

    COM232 Public Relations Strategy
    COM222 Public Relations Tactics
    Business Studies Elective
    Business Studies Elective

    Session 5

    COM223 Communication Management
    MGT230 Ethics Sustainability & Culture
    Business Studies Elective
    Business Studies Elective

    Session 6

    COM236 Making it Happen: Event Management
    COM224 Communication Research Strategies
    Business Studies Elective
    Business Studies Elective

    Session 7

    COM313 SOS: Issues and Crisis Communication (16 Points)
    COM322 Going Glocal: Regional & Global Public Relations
    COM321 Communication Fieldwork
    Business Studies Elective

    Session 8

    CCI300 Professional Practice in Communication & Creative Industries (24 pts)
    MGT330 Business Strategy

    + Workplace Learning

    Please note that the following subjects have a Workplace Learning component.

    COM223 Communication Management
    COM321 Communication Fieldwork

    Professional recognition

    The Bachelor of Communication (Public Relations) / Bachelor of Business Studies is accredited by the Public Relations Institute of Australia.

    Contact

    For further information about Charles Sturt University, or this course offering, please contact info.csu on 1800 334 733 (free call within Australia) or email inquiry@csu.edu.au

    The information contained in the 2015 CSU Handbook was accurate at the date of publication: March 2015. The University reserves the right to vary the information at any time without notice.

    Back