The course includes the following awards:

Bachelor of Business Studies BBusStud

Bachelor of Communication (Public Relations) BComm(PubRel)

Course Study Modes and Locations

Bachelor of Communication (Public Relations) / Bachelor of Business Studies (1421OS)

On Campus - Bathurst

Availability is subject to change, please verify prior to enrolment.

Normal course duration

Bachelor of Communication (Public Relations) / Bachelor of Business Studies

Full-time 4.0 years (8.0 sessions)

Normal course duration is the effective period of time taken to complete a course when studied Full-time (Full-time Equivalent: FTE). Students are advised to consult the Enrolment Pattern for the actual length of study. Not all courses are offered in Full-time mode.

Admission criteria

Standard UAC and CSU criteria apply.

Credit

No special arrangements apply.

Graduation requirements

To graduate students must satisfactorily complete 256 points.

Course Structure

The course consists of 14 core Communication subjects (equivalent) (128 points), one Indigenous subject (8 points) and 15 Business Studies subjects (120 pints):

Core Subjects

Communications
COM111 Professional Writing
COM114 Presentation for Communicators
COM124 Communication in Context
CCI100 Intro to Media Production
COM222 Public Relations Tactics
COM223 Communication Management
COM224 Communication Research Strategies
COM321 Communication Fieldwork
COM322 Going Global: Regional & Global Public Relations
COM116 What Is Public Relations
COM232 Public Relations Strategy
COM236 Making It Happen: Event Management
COM313 SOS: Issues and Crisis Communication
CCI300 Professional Practice in Communication & Creative Industries (24 pts)

Indigenous subject:

IKC101 Indigenous Cultures, Histories and Contemporary Realities

Business Studies Restricted Electives

Students must complete 15 standard eight point subjects in business-based or business related discipline areas approved by the Course Director. The total number of Business subjects must include at least four subjects at level two (or its equivalent) and four subjects at level three (or its equivalent). Level 3 subjects must be taken in the final year of study.

Core Business subjects:
MGT100 Organisations and Management
MKT110 Marketing & Society
MGT210 Organisational Behaviour
MKT220 Buyer Behaviour
MGT230 Ethics, Sustainability & Culture
MGT330 Business Strategy

Students must choose 9 subjects from the list below:

ACC100 Accounting 1: Information for Business
ACC110 Accounting 2: Management Decisions
ECO130 Macroeconomics
LAW110 Business Law
MGT100 Organisations and management
MKT110 Marketing Principles
QBM117 Business Statistics
ECO320 International Economics
FIN211 Financial Management
HRM210 Human Resource Management
INR210 Industrial Relations in Australia
LAW220 Business Organisation Law
MGT210 Organisational Behaviour
MGT310 Service Operations Management
MGT320 Managing Change
MGT330 Business Strategy
MGT340 International Business Management
INR310 Comparative Industrial Relations
LAW335 International Business Law
MGT250 Asia Pacific Business
FIN340 International Finance
MKT220 Buyer Behaviour
MKT260 International Marketing
MGT290 Project Management
MKT230 Business and Professional Ethics
MKT310 Promotions Management
MKT350 Product Innovation Management
MKT235 Internet Marketing
MKT335 Marketing of Services
MKT340 Strategic Marketing Management
MKT240 Market Analysis
MKT336 Business to Business Marketing
MGT230 Business and Professional Ethics

Enrolment Pattern

Full-time

Session 1

COM114 Presentation for Communicators
COM111 Professional Writing
MGT100 Organisations and Management
MKT110 Marketing and Society

Session 2

COM124 Communication in Context
IKC 100 Indigenous Cultures Histories and Realities
MGT210 Organisational Behaviour
MKT220 Buyer Behaviour

Session 3

COM116 What is Public Relations
CCI100 Intro to Media Production
Business Studies Elective
Business Studies Elective

Session 4

COM232 Public Relations Strategy
COM222 Public Relations Tactics
Business Studies Elective
Business Studies Elective

Session 5

COM223 Communication Management
MGT230 Ethics Sustainability & Culture
Business Studies Elective
Business Studies Elective

Session 6

COM236 Making it Happen: Event Management
COM224 Communication Research Strategies
Business Studies Elective
Business Studies Elective

Session 7

COM313 SOS: Issues and Crisis Communication (16 Points)
COM322 Going Glocal: Regional & Global Public Relations
COM321 Communication Fieldwork
Business Studies Elective

Session 8

CCI300 Professional Practice in Communication & Creative Industries (24 pts)
MGT330 Business Strategy

Workplace learning

Please note that the following subjects may contain a Workplace Learning component.

COM223 Communication Management
COM321 Communication Fieldwork

Accreditation

The Bachelor of Communication (Public Relations) / Bachelor of Business Studies is accredited by the Public Relations Institute of Australia.