ADV105 The Advertising Business (8)


This subject is designed to introduce students to the history and development of advertising in Australia and the effects of globalisation. Students become familiar with the management structures and responsibilities within an agency. By working in teams, students gain an understanding of the theories and implementation of systems and functions of today’s advertising and communication companies as well as the procedures and methods responsible for management of a client’s affairs.

+ Subject Availability Modes and Location

Session 2
InternalBathurst Campus
InternalPort Macquarie
DistanceBathurst Campus
Continuing students should consult the SAL for current offering details: ADV105
Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject information

Duration Grading System School:
One sessionHD/FLSchool of Communication and Creative Industries

Enrolment restrictions

Incompatible subject(s)

Learning Outcomes

Upon successful completion of this subject, students should:
  • be able to outline the systems, functions, methods and procedures of an advertising / communications company
  • be able to demonstrate an ability to work in an agency team
  • be able to apply presentation skills as part of an agency team
  • be able to investigate the history of advertising agencies and the effects of globalisation
  • be able to research, collate and analyse information on contemporary advertising agency / communications organisations, including the roles in agency teams, agency structures and infrastructures


The subject will cover the following topics:
  • History of the development of today's advertising agencies and the effects of globalisation
  • The roles of various types of agencies, the structure of advertising / communications organisations today: internationally and nationally
  • The work-flow systems, procedures and methods used
  • How the infrastructure within an agency integrates to form a cohesive entity
  • The individual roles of client service personnel and their areas of specific agency and client responsibility
  • The contractual obligations of the agency/client relationship
  • Principles of effective team work skills


The information contained in the 2016 CSU Handbook was accurate at the date of publication: 06 September 2016. The University reserves the right to vary the information at any time without notice.