ADV205 Advertising Creative (8)


In this subject students are introduced to theories of creativity and the role of creativity in the advertising environment. Students are introduced to a range of techniques and tools that advertising creative team members use in their profession. Students learn about the steps in the advertising creative process, including idea generation, concept development, creative strategy and copywriting for a variety of media types.

+ Subject Availability Modes and Location

Session 2
InternalBathurst Campus
InternalPort Macquarie
DistanceBathurst Campus
Continuing students should consult the SAL for current offering details: ADV205
Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject information

Duration Grading System School:
One sessionHD/FLSchool of Communication and Creative Industries

Assumed Knowledge


Enrolment restrictions

Bachelor of Media Communication(minor),Bachelor of Communication(Advertising)(core), Bachelor Communication (with Specialisations) Elecltive, Bachelor of Creative Arts & Design (Graphic Design)(elective), Bachelor of Communication(Advertising)/Bachelor of Business(Marketing)(elective)

Learning Outcomes

Upon successful completion of this subject, students should:
  • be able demonstrate understanding of key principles of creative thinking in an advertising environment.
  • be able to identify the basic steps and stages of the advertising creative process
  • be able to apply creative techniques and strategies to their work
  • be able to demonstrate basic skills in copywriting for a variety of media.


The subject will cover the following topics:
  • Idea generation theories and techniques
  • The creative process and creative thinking - how to make the leap from strategy to "big ideas"
  • The role of copywriters, art directors and other creative team members in the advertising creative process
  • Basic principles and practice of copywriting for a variety of media
  • How to present print layout and copy
  • The key principles for judging advertising creative material


The information contained in the 2016 CSU Handbook was accurate at the date of publication: 06 September 2016. The University reserves the right to vary the information at any time without notice.