COM116 What is Public Relations? (8)


This subject introduces students to the core theories and professional practice that are the foundations of public relations and communication management. On completion of this subject students will have an understanding of the role of public relations in society, be aware of the core public relations theories and their general application to practice.

+ Subject Availability Modes and Location

Session 1
InternalBathurst Campus
InternalPort Macquarie
DistanceBathurst Campus
Session 3
DistanceBathurst Campus
Continuing students should consult the SAL for current offering details: COM116
Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject information

Duration Grading System School:
One sessionHD/FLSchool of Communication and Creative Industries

Learning Outcomes

Upon successful completion of this subject, students should:
  • be able to examine the relationship between public relations theory and practice
  • be able to explore and reflect on the strategic significance of public relations to individuals, organisations, governments, and communities
  • be able to identify the fundamentals of applying a communication strategy


The subject will cover the following topics:
  • How public relations is defined: its history in a local, regional and global context
  • Core theories that inform practice
  • Jobs in public relations (in house/agency): public relations by industry sector; public relations by specialisations
  • Strategic planning principles: research, objective setting, strategies, tactics and evaluation
  • Introduction to public relations as an ethical practice
  • Reflection strategies


The information contained in the 2016 CSU Handbook was accurate at the date of publication: 06 September 2016. The University reserves the right to vary the information at any time without notice.