COM219 Media, Communication and Globalisation (8)


This subject aims to introduce students to the impact of globalisation on media organisations, media practices and media audiences. Students will be introduced to the social, economic, political and cultural shifts taking place both locally and internationally. The subject will chart the history of globalisation, and will cover the major contemporary debates, concepts and theorists. Students will be introduced to the issues surrounding globalisation primarily via a series of case studies which will illustrate the emerging pattern of the new communication networks.

+ Subject Availability Modes and Location

Session 2
DistanceWagga Wagga Campus
Continuing students should consult the SAL for current offering details: COM219
Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject information

Duration Grading System School:
One sessionHD/FLSchool of Humanities and Social Sciences

Learning Outcomes

Upon successful completion of this subject, students should:
- be able to demonstrate an understanding of the concept of globalisation
- be able to theorise the impact of globalisation on contemporary media industries in terms of their structure, ownership, organisation, and communication patterns
- be able to analyse the impact of globalisation on contemporary media practices in relation to information gathering and transmission, journalistic operating practice, technological transformation, the development of the global marketplace, and the rise of international consumerism
- be able to demonstate an understanding of the impact of globalisation on contemporary media audiences with regard to issues such as cultural imperialism, diversification, fragmentation, consumerism and the localisation of the global marketplace
- be able to recognise that many contemporary developments in the Australian media are replicated globally
- be able to demonstrate an understanding of the impact of globalisation on concepts of culture, society and nation, and that the global media are the engines of these changes
- be able to list the major theorists who write on globalisation and state their main arguments.


The subject will cover the following topics:
Definition and history of the concept of globalisation Technological developments leading to global media Ownership and globalisation of the media Media and Cultural Imperialism Globalisation of culture Cultural Hybridisation or Homogenisation Global Consumerism and Identity Globalisation and the Political Economy Global Audiences: Diversification or Fragmentation Global Media Practices: Information Vectors and Global Information Gatherers.


The information contained in the 2016 CSU Handbook was accurate at the date of publication: 06 September 2016. The University reserves the right to vary the information at any time without notice.