No offerings have been identified for this subject in 2016

COM340 Social Media (8)


This subject allows students to explore new models of media creation, distribution and consumption and their impact on the communication industries. Students will research emerging audiences and potential markets, and develop projects utilising social and mobile media channels as a publication path.

+ Subject Availability Modes and Location

Continuing students should consult the SAL for current offering details prior to contacting their course coordinator: COM340
Where differences exist between the handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject information

Duration Grading System School:
One sessionHD/FLSchool of Communication and Creative Industries

Assumed Knowledge


Enrolment restrictions

Bachelor of Arts (Communication - Advertising) Bachelor of Arts (Communication - Commercial Radio) Bachelor of Arts (Communication - Theatre/Media) Bachelor of Arts (Communication - Public Relations & Organisational Communication) Bachelor of Arts (Communication - Journalism) Bachelor of Sport & Rec/Bachelor of Arts (Communication - Journalism) Bachelor of Media Communications

Learning Outcomes

Upon successful completion of this subject, students should:
- be able to demonstrate knowledge of the current media applications defining social media;
- be able to demonstrate an ability to research and critically assess the impact of these applications on communication industries;
- be able to demonstrate an individual ability to create and distribute text, graphics, video and audio using these media applications;
- be able to apply production development and team-work skills to work in small creative teams to conceive and produce media projects for distribution using these media applications;
- be able to demonstrate an ability to critically reflect on appropriate research and evaluation methodologies for defining and working with emergent social media audiences.


The subject will cover the following topics:
- the changing roles of producers and consumers in a social media ecology; - finding and researching emergent audiences; - media creation, distribution and consumption in a socially-networked digital environment; - current social media applications, including mobile media, and their limitations and opportunities for professional communicators; - developing content for social and mobile media; - legal and ethical pitfalls of social media; - production planning and team-work methodologies for rapid and effective digital media productions.


The information contained in the 2016 CSU Handbook was accurate at the date of publication: 06 September 2016. The University reserves the right to vary the information at any time without notice.