ECO215 Managerial Economics for Business Strategy (8)


This subject applies managerial decision making analysis on various economic models, as well as introduces the student to optimisation techniques used in a managerial decision making environment. Economic models are related to cost and production as well as to the types of profit analyses underpinning contemporary business decision-making. The subject explores the profit/loss implications of alternative business strategies under various market conditions including competitive, monopoly and oligopoly market structures. Game theory models of business strategy are explored and applied to various business contexts. Alternative business pricing practices are reviewed. Policy issues are considered in an applied context through case studies and business applications.

+ Subject Availability Modes and Location

Session 2
DistanceWagga Wagga Campus
Continuing students should consult the SAL for current offering details: ECO215
Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject information

Duration Grading System School:
One sessionHD/FLSchool of Accounting and Finance

Assumed Knowledge


Enrolment restrictions

Not available to students who have completed ECO200
Incompatible subject(s)Related subject(s)
ECO200 ECO220 Similar Content

Learning Outcomes

Upon successful completion of this subject, students should:
  • be able to discuss various economic models of managerial decision making;
  • be able to analyse strategic business decision-making using a range of contemporary models;
  • be able to apply the business strategy analysis to several case study managerial economics models.


The subject will cover the following topics:
  • techniques of analysis: optimisation techniques, risk analysis and estimation techniques, linear programming;
  • demand theory: consumer theory, market demand and elasticity concepts;
  • demand estimation: marketing research and regression approaches;
  • demand forecasting: qualitative, time-series and smoothing techniques;
  • production theory and estimation;
  • cost theory and estimation;
  • market structure: perfect competition, monopoly, monopolistic competition and oligopoly;
  • pricing practices: including price discrimination and transfer pricing.


The information contained in the 2016 CSU Handbook was accurate at the date of publication: 06 September 2016. The University reserves the right to vary the information at any time without notice.