GRP223 Strategic Thinking in Design (8)


This subject will examine and explore the role of graphic design in the commercial environment, the strategic considerations required and the ongoing implications design decisions can have on businesses.

+ Subject Availability Modes and Location

Session 1
InternalPort Macquarie
InternalWagga Wagga Campus
DistanceWagga Wagga Campus
Continuing students should consult the SAL for current offering details: GRP223
Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject information

Duration Grading System School:
One sessionHD/FLSchool of Communication and Creative Industries

Learning Outcomes

Upon successful completion of this subject, students should:
  • be able to resolve design briefs with an understanding of the interconnectedness and implications of design decisions
  • be able to demonstrate strategic thinking to create design solutions in-line with specific requirements
  • be able to choose appropriate computer software and production techniques
  • be able to apply creative, theoretical and technical skills already acquired in the creation of computer based design solutions
  • be able to take artwork to pre-press, print ready stage; understanding spot colour, two colour and four colour printing processes.


The subject will cover the following topics:
  • Client, stakeholder, consumer
  • The design process and planning in a commercial context: understanding a brief, making strategic design choices, project and time management
  • Introduction to multiple page documents
  • Use and implications of software and technology within the graphic design industry
  • Pre-press and printing production processes


The information contained in the 2016 CSU Handbook was accurate at the date of publication: 06 September 2016. The University reserves the right to vary the information at any time without notice.