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No offerings have been identified for this subject in 2016

MBA507 Business Research Methods (8)

Abstract

This subject introduces the principles of business research methods. Students will develop skills needed to plan, organise and undertake a business research project. Both quantitative and qualitative research methods are examined. The principles of ethics in research and research report writing are also examined.

+ Subject Availability Modes and Location

Continuing students should consult the SAL for current offering details prior to contacting their course coordinator: MBA507
Where differences exist between the handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject information

Duration Grading System School:
One sessionHD/FLSchool of Management and Marketing

Enrolment restrictions

MBA students only.
Not available to students who have completed MKT560 or HRM507.
Incompatible subject(s)
HRM507 MKT560

Learning Outcomes

Upon successful completion of this subject, students should:
  • be able to identify a business research opportunity;
  • be able to synthesise a range of literature on a business problem;
  • be able to explain and evaluate research processes within a specific context;
  • be able to apply appropriate research methods;
  • be able to plan and design a research project;
  • be able to identify and justify the techniques associated with qualitative and quantitative business research methodologies;
  • be able to design and develop a business research report; and
  • be able to discuss ethical issues in business research.

Syllabus

The subject will cover the following topics:
  • Research Process, Planning and Design
  • Qualitative and Quantitative Research Methodologies
  • Sampling Techniques
  • Modes of Data Collection: Questionnaires and Interviews
  • Quantitative Data Analysis: Univariate and Multivariate Statistical Methods
  • Qualitative Data: Planning, Design, Collection and Analysis
  • Combining Quantitative and Qualitative Research
  • Ethics in business research
  • Writing the Research Report

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The information contained in the 2016 CSU Handbook was accurate at the date of publication: 06 September 2016. The University reserves the right to vary the information at any time without notice.