No offerings have been identified for this subject in 2016

MGT537 Entrepreneurial Project (8)


This subject covers an application of entrepreneurial theory to the development of a detailed business plan for a proposed new venture or, alternatively, a detailed case analysis of an existing entrepreneurial venture. Both paths will follow one of the acceptable structures for planning a business venture and include a detailed outline of analysis of the new ventures marketing, financial and organisational plans and/or current strategies. The project would normally entail a written report of 10,000-12,000 words plus tables, graphs and other support documentation.

+ Subject Availability Modes and Location

Continuing students should consult the SAL for current offering details prior to contacting their course coordinator: MGT537
Where differences exist between the handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject information

Duration Grading System School:
One sessionHD/FLSchool of Management and Marketing

Assumed Knowledge


Enrolment restrictions

Post Graduate students only

Learning Outcomes

Upon successful completion of this subject, students should:
- recognise the nature of an entrepreneurial venture and identify its sustainable competitive advantages;
- understand the objectives of business planning and identify the critical components of a business plan;
- write a mission statement for a proposed new venture, or recognise the main mission of an existing enterprise;
- analyse the impact on the new enterprise of the macro and micro (industry level) environment within which the firm operates and write this into a plan proposal;
- be able to conduct a marketing analysis for the firms product and recognise or suggest appropriate marketing strategies within a business plan context;
- be able to conduct a financial analysis of the new venture and the opportunities available to fund it, and, again, within the context of a business plan, develop and record appropriate projected financial statements;
- understand, analyse and record the legal organisation structure of the new venture and other legal risks and matters pertaining to it;
- evaluate and/or plan for an appropriate management team and the other human resource requirements of the new venture, and write up an organisational plan.


The subject will cover the following topics:
This will be, predominantly, a self directed exercise based on a set of instructions. Students will prepare either: - a detailed business plan for a new venture that the student might wish to propose and investigate, or - a detailed case study of an existing entrepreneurial venture selected by the student. Both will be conducted within an appropriate business plan structure; viz. - A description of the business concept and the business - The competitive advantages of the enterprise - Mission statement - The business environment - The targeted market and market estimates - Strengths, opportunities, threats and weaknesses of the proposed venture - A marketing plan - The management team and organisational plan - Financial assessment and the financial plan - Legal considerations and ownership structure - Other key factors - Final evaluation of prospects and problems


The information contained in the 2016 CSU Handbook was accurate at the date of publication: 06 September 2016. The University reserves the right to vary the information at any time without notice.