MKT230 Market Research (8)


This subject is an introduction to the principles of market and business research methods. The aim of this subject is to develop the basic skills needed to complete research projects. The subject begins with an overview of the research design process. The subject then addresses fundamental qualitative and quantitative research issues including data measurement, collection and analysis. Finally, report writing is addressed in this subject.

+ Subject Availability Modes and Location

Session 1
InternalBathurst Campus
DistanceAlbury-Wodonga Campus
Session 3
DistanceAlbury-Wodonga Campus
Continuing students should consult the SAL for current offering details: MKT230
Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject information

Duration Grading System School:
One sessionHD/FLSchool of Management and Marketing

Enrolment restrictions

Not for students who have completed TRM230
Prerequisite(s)Incompatible subject(s)Related subject(s)
QBM117 or QBM120 and MKT110TRM230 TRM230 Content similar to that covered in TRM230

Learning Outcomes

Upon successful completion of this subject, students should:
  • be able to demonstrate understanding of the foundations of research and research techniques;
  • be able to discuss and evaluate secondary data sources;
  • be able to design and implement specific stages of the research process for a qualitative and quantitative research project;
  • be able to specify, evaluate and interpret research data effectively;
  • be able to understand and apply quantitative survey method; and
  • be able to effectively write research reports.


The subject will cover the following topics:
  • Introduction to business research and the research process
  • Defining the research problem
  • Designing qualitative and quantitative research projects
  • Accessing and synthesising secondary data
  • Collection of primary data
  • Qualitative data analysis (including content and thematic analysis)
  • Designing questionnaires
  • Sampling issues in business research
  • Basic data analysis
  • Ethical issues in business research
  • Writing research reports


The information contained in the 2016 CSU Handbook was accurate at the date of publication: 06 September 2016. The University reserves the right to vary the information at any time without notice.