No offerings have been identified for this subject in 2016

MKT535 Global Sport Business & Marketing (8)


Provides the foundation for venturing into sport enterprises globally through an in-depth study of the sport industries, and the political, cultural and economic features of Asia, Europe and the US, as well as international trading regulations. Students will also learn to analyse and assess the economic impact of sport. Assumed knowledge in this subject is equivalent to that covered in MKT501.

+ Subject Availability Modes and Location

Continuing students should consult the SAL for current offering details prior to contacting their course coordinator: MKT535
Where differences exist between the handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject information

Duration Grading System School:
One sessionHD/FLInternational School of Business and Partnerships

Enrolment restrictions

MBA (Sport Management) students only

Learning Outcomes

Upon successful completion of this subject, students should:

examine the sport industries in Asia, Europe and the U.S.A.
develop methodology to study the economic impact of sport in a country.
explore and derive basic qualities of doing sport business in Asia and globally.
evaluate the impact and effectiveness of sport marketing activities.
make strategically sound business decisions in the Sports Business context.


The subject will cover the following topics:
1. Understanding the Sport Industry 2. Principles of Sport Marketing 3. Sport Product Development 4. International Sport Business 5. Asian Sport Business 6. Economic Impact of Sport in Society 7. Sport Marketing Research 8. Financing Sport 9. Analysis of Factors that Influence Sport and Business


The information contained in the 2016 CSU Handbook was accurate at the date of publication: 06 September 2016. The University reserves the right to vary the information at any time without notice.