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Bachelor of Communication (Advertising) / Bachelor of Business (Marketing)

includes:

Bachelor of Communication (Advertising) / Bachelor of Business (Marketing)

The Bachelor of Communication (Advertising) / Bachelor of Business (Marketing) familiarises students with the key areas of the advertising and marketing industries and explores an established relationship and natural synergy that exists between the advertising and marketing disciplines in the communications industry.The course aims to provide a high level of practical, industry-based knowledge and skills in both disciplines, augmenting the student's individual specialisation, be it in advertising or marketing. The course is industry-based and practical. Students work with real clients on real projects to develop marketing strategies and produce comprehensive integrated marketing communication programs. Students also extend their industry insight and understanding through an internship program of a minimum of four weeks which is undertaken by final students within major advertising and marketing companies.

  • Award Names
  • Availability
  • Duration
  • Admission
  • Credit
  • Graduation
  • Course Structure
  • Enrolment Pattern
  • Workplace Learning
  • Accreditation

The course includes the following awards:

Bachelor of Business (Marketing) BBus(Mkt)

Bachelor of Communication (Advertising) BComm(Advert)

Course Study Modes and Locations

Bachelor of Communication (Advertising) / Bachelor of Business (Marketing) (1421AM)

On Campus - Bathurst

Availability is subject to change, please verify prior to enrolment.

Normal course duration

Bachelor of Communication (Advertising) / Bachelor of Business (Marketing)

Full-time 4.0 years (8.0 sessions)

Normal course duration is the effective period of time taken to complete a course when studied Full-time (Full-time Equivalent: FTE). Students are advised to consult the Enrolment Pattern for the actual length of study. Not all courses are offered in Full-time mode.

Admission criteria

CSU Admission Policy

Standard CSU and UAC admission criteria apply.

Credit

CSU Credit Policy

Students may transfer to either the Bachelor Communication (Advertising) or to the specialisation in Marketing in the Bachelor of Business in the first 2 years.

Graduation requirements

To graduate students must satisfactorily complete 256 points.

Course Structure

Core Subjects:
ADV105 The Advertising Business
ADV104 Advertising Principles
ADV205 Advertising Creative
ADV206 Channel Planning
ADV207 Channel Planning In Action
ADV317 Advertising Strategy & Planning (16)
IKC101 Indigenous Cultures, Histories and
Contemporary Realities
COM111 Professional Writing
COM114 Presentation for Communicators
CCI100 Introduction to Media Production
COM124 Communication in Context
COM224 Communication Research Strategies
CCI300 Professional Practice in Communication and Creative Industries (24)
COM321 Communication Fieldwork
Or
BUS370 Workplace Learning 3
BUS110 Workplace Learning 1
BUS220 Workplace Learning 2
QBM120 Business Data Analysis
MGT100 Organisations and Management
MGT230 Ethics, Sustainability & Culture
MKT110 Marketing & Society
MKT220 Buyer Behaviour
MKT230 Marketing Research
MKT260 International Marketing
MKT340 Strategic Marketing Management

Electives: Students choose five (5) Restricted Marketing electives from the following :

Three (3) restricted electives from (Set A):
MKT235 Brand Management
MKT240 Market Analysis & Analytics
MKT310 Integrated Marketing Communication
MKT335 Marketing of Services
MKT303 Social & Environmental Marketing
MKT350 Product Innovation Management

Plus two (2) restricted electives from (Set B):
ACC100 Accounting 1
ECO130 Business Economics
LAW110 Business Law
ITC105 Communication & Information Management

Enrolment Pattern

Full-time

Session 1
COM114 Presentation for Communicators
COM111 Professional Writing
MGT100 Organisations and Management
MKT110 Marketing and Society

Session 2
COM124 Communication in Context
MKT220 Consumer Behaviour
BUS110 Workplace Learning 1
IKC101 Indigenous Cultures, Histories and Contemporary Realities

Session 3
ADV104 Understanding Advertising
CCI100 Intro to Media Production
BUS220 Workplace Learning 2
QBM120 Business Data Analysis

Session 4
ADV205 Advertising Creative
ADV205 The Advertising Business
MGT230 Ethics, Sustainability & Culture
Restricted Elective

Session 5
ADV206 Channel Planning
MKT230 Market Research
Restricted Elective
Restricted Elective

Session 6
ADV207 Channel Planning in Action
COM224 Communication Research Strategies
MKT260 International Marketing
Restricted Elective

Session 7
ADV317 Advertising Strategy and Campaign Planning (16 points)
COM321Communication Fieldwork

or

BUS370 Business Internship
Restricted Elective

Session 8
CCI300 Professional Practice in Communication and Creative Industries (24 points)
MKT340 Strategic Marketing Management

Workplace learning

Please note that the following subjects may contain a Workplace Learning component.

BUS110 Workplace Learning 1
BUS220 Workplace Learning 2
BUS370 Workplace Learning 3
COM321 Communication Fieldwork

Accreditation

The Bachelor of Arts (Communication - Advertising) is accredited by the International Advertising Association in New York.

Contact

Current Students

For any enquiries about subject selection or course structure you will need to contact your Course Director. You can find the name and contact details for your Course Director in your offer letter or contact your School office.

Prospective Students

For further information about Charles Sturt University, or this course offering, please contact info.csu on 1800 334 733 (free call within Australia) or enquire online.

The information contained in the 2017 CSU Handbook was accurate at the date of publication: May 2017. The University reserves the right to vary the information at any time without notice.

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