The course includes the following awards:

Graduate Certificate in Marketing GradCertMkt

Graduate Diploma of Marketing GradDipMkt

Master of Marketing MMkt

Course Study Modes and Locations

Graduate Certificate in Marketing (2317MK)

Distance Education - Bathurst

Master of Marketing (2717MK)

Distance Education - Bathurst

Availability is subject to change, please verify prior to enrolment.

Normal course duration

Master of Marketing

Full-time 1.5 years (3.0 sessions)

Part-time 3.0 years (6.0 sessions)

The Master degree is delivered three sessions per annum. Normally a student studying part-time, taking two subjects a session, will complete the course within two years (FTE=1.5).

Graduate Diploma of Marketing [Exit Point Only]

Full-time 1.0 years (2.0 sessions)

Part-time 2.0 years (4.0 sessions)

Graduate Certificate in Marketing

Full-time 0.5 years (1.0 sessions)

Part-time 1.0 years (2.0 sessions)

Normal course duration is the effective period of time taken to complete a course when studied Full-time (Full-time Equivalent: FTE). Students are advised to consult the Enrolment Pattern for the actual length of study. Not all courses are offered in Full-time mode.

Admission criteria

CSU Admission Policy

Master of Marketing

For entry to the Master of Marketing, applicants are required to have an undergraduate degree from a recognised Australian tertiary institution (or equivalent) and appropriate work experience. Applicants without a tertiary qualification may be admitted to the Graduate Certificate in Marketing on the basis of professional attainment and/or work experience. Upon successful completion of the Graduate Certificate, students will be eligible for admission to the Master of Marketing and receive credit for applicable subjects.

Graduate Certificate in Marketing

Applicants without a tertiary qualification may be admitted to the Graduate Certificate in Marketing on the basis of professional attainment and/or work experience. Upon successful completion of the Graduate Certificate, students will be eligible for admission to the Master of Marketing and receive credit for applicable subjects.

Credit

CSU Credit Policy

Master of Marketing

N/A

Graduate Certificate in Marketing

N/A

Articulation

The Master, Graduate Diploma [Exit Point Only] and Graduate Certificate make up an articulated set of courses and credit is given in each higher level course for the subjects completed in the lower.

Graduation requirements

Master of Marketing

To graduate students must satisfactorily complete 96 points.

Graduate Diploma of Marketing [Exit Point Only]

To graduate students must satisfactorily complete 64 points.

Graduate Certificate in Marketing

To graduate students must satisfactorily complete 32 points.

Course Structure

Graduate Certificate in Marketing

Core subjects
MKT501 Marketing Management
MKT510 Customer Behaviour

Restricted Electives
Plus two from
MKT513 Social Marketing
MKT520 Managing Product and Service Innovation
MKT525 Digital & Social Media Marketing
MKT550 Global Marketing
MKT561 Services Marketing
MKT570 Integrated Marketing Communications

Master of Marketing

Core subjects
MKT501 Marketing Management
MKT510 Customer Behaviour
MKT540 Marketing Strategy [capstone]
MKT560 Big Data and Marketing Analytics
MKT570 Integrated Marketing Communications

Restricted Electives
Plus four from
MKT513 Social Marketing
MKT520 Managing Product and Service Innovation
MKT525 Digital & Social Media Marketing
MKT550 Global Marketing
MKT561 Services Marketing

Unrestricted Electives
Plus any three Business or Business-related Level 5 subjects from the Faculty of Business, Justice and Behavioural Sciences

Graduate Diploma in Marketing (Exit point only)

Students may elect to exit the course at the Graduate Diploma level by completing:

Core subjects
MKT501 Marketing Management
MKT510 Customer Behaviour

Restricted Electives
Plus six from
MKT513 Social Marketing
MKT520 Managing Product and Service Innovation
MKT525 Digital & Social Media Marketing
MKT540 Marketing Strategy [capstone]
MKT550 Global Marketing
MKT560 Big Data and Marketing Analytics
MKT561 Services Marketing
MKT570 Integrated Marketing Communications

Enrolment Pattern

The course is delivered across three teaching sessions commencing in late February (Session 1), mid July (Session 2) and mid November (Session 3) each year. Students who study part-time and enrol in two subjects per session can expect to complete the Masters course within two years. Students may vary their study loads in consultation with their Course Director.

Suggested enrolment patterns are provided below:

Graduate Certificate in Marketing

Intake Session 1

Session 1

MKT501 Marketing Management
MKT510 Customer Behaviour

Session 2

Restricted Elective
Restricted Elective

Intake Session 2

Session 2

MKT501 Marketing Management
Restricted Elective

Session 3

MKT510 Customer Behaviour
Restricted Elective

Intake Session 3

Session 3

MKT501 Marketing Management
MKT510 Customer Behaviour

Session 1

Restricted Elective
Restricted Elective

Master of Marketing

Intake Session 1

Session 1

MKT501 Marketing Management
MKT510 Customer Behaviour

Session 2

MKT570 Integrated Marketing Communications
Restricted Elective

Session 3

Unrestricted Elective
Unrestricted Elective

Session 1

Restricted Elective
Restricted Elective

Session 2

MKT560 Big Data and Marketing Analytics
Restricted Elective

Session 3

MKT540 Marketing Strategy [capstone]
Unrestricted Elective

Intake Session 2

Session 2

MKT501 Marketing Management
Restricted Elective

Session 3

MKT510 Customer Behaviour
Unrestricted Elective

Session 1

Restricted Elective
Restricted Elective

Session 2

MKT560 Big Data and Marketing Analytics
MKT570 Integrated Marketing Communications

Session 3

MKT540 Marketing Strategy [capstone]
Unrestricted Elective

Session 1

Restricted Elective
Unrestricted Elective

Intake Session 3

Session 3

MKT501 Marketing Management
MKT510 Customer Behaviour

Session 1

Restricted Elective
Restricted Elective

Session 2

MKT560 Big Data and Marketing Analytics
MKT570 Integrated Marketing Communications

Session 3

MKT540 Marketing Strategy [capstone]
Unrestricted Elective

Session 1

Restricted Elective
Unrestricted Elective

Session 2

Restricted Elective
Unrestricted Elective