COM222 Public Relations Tactics (8)
Abstract|
This subject develops students’ ability to plan, implement and evaluate tactics for executing a public relations strategy. |
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+ Subject Availability Modes and Location
| Session 2 | | Online | Bathurst Campus | | On Campus | Bathurst Campus |
Continuing students should consult the SAL for current offering details: COM222
Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.
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Subject information| Duration | Grading System | School: |
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| One session | HD/FL | School of Communication and Creative Industries |
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| Incompatible subject(s) |
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| COM215 |
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Learning OutcomesUpon successful completion of this subject, students should:
- be able to explain the range of tactics used by public relations practitioners
- be able to propose relevant tactics to implement a public relations campaign across any stakeholder communication channel
- be able to justify the choice of tactics appropriate to a public relations strategy
- be able to investigate and create content for contemporary public relations tactics
- be able to explain the effectiveness of tactics in implementing strategy
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SyllabusThe subject will cover the following topics:
- Contemporary tactics (writing, pitching, liaising, arranging, organising) in public relations practice
- Written, oral and visual tactics for print, electronic, online, events and sponsorships
- Writing for a range of communication interactions, internal, external and social
- Planning, executing and managing tactics
- Evaluating the effectiveness of tactics
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The information contained in the 2017 CSU Handbook was accurate at the date of publication: 25 August 2017. The University reserves the right to vary the information at any time without notice.
