COM539 Issues, Crisis and Reputation (16)

Abstract

Issues and crisis management are core communication disciplines. Together they provide the framework for building, maintaining and protecting organisational reputation on and offline. This subject critically explores organisational reputation with a focus on issues and crisis. It explores principles, theory and case studies of contemporary practice.

+ Subject Availability Modes and Location

Session 2
Online	Bathurst Campus

Continuing students should consult the SAL for current offering details: COM539
Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject information

Duration	Grading System	School:
One session	HD/FL	School of Communication and Creative Industries

Learning Outcomes

Upon successful completion of this subject, students should:

Demonstrate advanced knowledge in the fields of issues, risk, crisis and organisational reputation.
Demonstrate cognitive skills to critically evaluate issues, crises and reputation theory and practice
Demonstrate specialised skills in developing communication strategies to manage issues, respond to crises as well as building, maintaining and evaluating organisational reputation.

Syllabus

The subject will cover the following topics:

The nature of issues, crises and reputation.
Contemporary issues, crises and reputational theory.
Approaches, frameworks and principles for issues and crisis management, including legaal and ethical considerations
Approaches to managing organisational reputation: Offline and Online
Concepts and protocols for responding to issues, crises and reputational threats.

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