INF310 Marketing of Libraries and Information Agencies (8)

Abstract

Students are provided with the fundamentals of marketing which will enable them to apply successful marketing strategies in their workplace. Marketing principles are covered, along with their application to the library and information environment. Students learn to identify and develop strategic marketing initiatives which enable them to build branding and promotional strategies.

+ Subject Availability Modes and Location

Session 1
Online	Wagga Wagga Campus
Session 3
Online	Wagga Wagga Campus

Continuing students should consult the SAL for current offering details: INF310
Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject information

Duration	Grading System	School:
One session	HD/FL	School of Information Studies

Enrolment restrictions

Not available to students who have completed INF420 or INF507

Incompatible subject(s)	Related subject(s)
INF420 INF507	INF507 Double coded subject

Learning Outcomes

Upon successful completion of this subject, students should:
- demonstrate an understanding of marketing and its application in the library and information environment;
- demonstrate an understanding of the different users of library and information agencies;
- have knowledge of the different market segments which can be applied to library and information agencies;
- demonstrate an understanding of strategic marketing planning;
- demonstrate an understanding of branding strategies; and
- demonstrate an understanding of promotional strategies for products and services in the library and information environment.

Syllabus

The subject will cover the following topics:
- Marketing planning - Market segmentation - Marketing mix - Branding

Back

The information contained in the 2017 CSU Handbook was accurate at the date of publication: 25 August 2017. The University reserves the right to vary the information at any time without notice.